Manager - PR & Marketing Strategist

Industry: Preschool / Early Childhood Education

Experience: 5–8 years

Role Overview

We are looking for a PR & Marketing Strategist to drive brand building, parent

engagement, admissions growth, and B2B franchise expansion for our growing preschool

chain.

Key Responsibilities

• Brand Positioning: Develop and strengthen brand positioning, messaging, identity,

and overall brand strategy.

• Parent Engagement: Build meaningful parent communities through campaigns,

events, content, workshops, referrals and advocacy.

• Admissions Marketing: Plan and execute multi-centre admission campaigns across

digital, offline, PR, events and local-area marketing.

• PR & Thought Leadership: Build media relationships, generate PR opportunities,

and establish the brand as a trusted voice in early childhood education.

• Digital & Content: Drive social media, content, website, influencer, and digital

campaigns for both B2C and B2B audiences.

• Franchise Marketing: Develop marketing strategies to generate qualified franchise

leads and support B2B expansion across cities.

• Centre Marketing: Create scalable marketing playbooks and campaigns for existing,

new and franchise centres.

• Partnerships & Events: Build partnerships with parenting communities, corporates,

residential communities, healthcare professionals and other relevant ecosystems.

• Performance & ROI: Track leads, admissions, engagement, franchise enquiries,

conversion rates and marketing ROI.

Ideal Candidate

• 4+ years of experience in Brand Marketing, PR, Digital Marketing, Consumer

Marketing, or related fields. (Preferably from Education/Preschool)

• Strong understanding of B2C + B2B marketing and local-market campaigns.

• Experience in multi-location/multi-centre businesses is must.

• Strong communication, storytelling, campaign management, and stakeholder

management skills.

• Data-driven, creative, entrepreneurial, and comfortable working in a fast-growing

environment.