About Alkem:
Alkem Laboratories Limited is an Indian multinational pharmaceutical company headquartered in Mumbai, that manufactures and sells pharmaceutical generics, formulations and nutraceuticals in India and globally over 50 countries. We have consistently been ranked amongst the top five pharmaceutical companies in India. Our portfolio includes illustrious brands like Clavam, Pan, Pan-D, and Taxim-O, which feature amongst the top 50 pharmaceutical brands in India.
Purpose of the Role:
To lead external communication, media relations, and PR initiatives, strengthening Alkem's corporate reputation and visibility through strategic media engagement and impactful storytelling.
Key Responsibilities:
- Develop and execute PR and media strategies aligned with organizational priorities and brand positioning.
- Build and maintain strong relationships with key media houses, journalists, and industry platforms.
- Lead creation of press releases, media notes, leadership articles, interviews, and external communication content.
- Manage media interactions, press conferences, and leadership visibility opportunities.
- Identify opportunities for brand building through external platforms, industry forums, and thought leadership initiatives.
- Monitor media coverage, track sentiment, and ensure accurate representation of the organization.
- Manage crisis communication in coordination with senior leadership, ensuring timely and appropriate responses.
- Collaborate with internal teams to translate business developments into compelling external narratives.
- Ensure alignment of all external communication with brand guidelines and corporate messaging.
Stakeholder Network:
- Internal: Senior Leadership, Business Heads, Corporate Communication,
- External: Media houses, PR agencies, Industry bodies
Qualifications & Skill Requirements:
- 5-8 years of experience in PR, media relations, or corporate communication
- Bachelor's degree in Mass Communication/Marketing; MBA preferred
- Strong media network and relationship management skills
- Excellent writing, editing, and storytelling capabilities
- Strong understanding of brand positioning and external communication strategy
- Ability to handle crisis communication
- High ownership, strategic thinking, and stakeholder management skills
