Manager - PR & Content Marketing

KEY RESPONSIBILITIES:

• Drive product-led visibility through strategic PR seeding, media outreach, and curated media

drops.

• Plan and execute high-impact media engagements, walkthroughs, events, and brand

interactions.

• Build and maintain strong relationships with Tier 1, Tier 2, business, lifestyle, and regional

media.

• Manage PR calendars for Lifestyle & Corporate , campaign timelines, and reporting with

strong adherence to TATs.

• Track and analyse media coverage, share of voice, sentiment, and campaign performance.

• Support crisis communication planning and real-time issue management.

• Build leadership visibility through interviews, podcasts, opinion pieces, KOL collaborations,

and speaking opportunities.

• Plan and execute LinkedIn marketing initiatives including corporate updates, thought

leadership, and campaign visibility.

• Develop key industry narratives, media angles, and communication frameworks.

• Work closely with senior leadership for strategic messaging and external communication.

• Drive brand communication initiatives around craft, artisan clusters, heritage, sustainability,

and the brand's larger vision and mission.

• Build compelling storytelling narratives that strengthen brand identity and emotional consumer

connect.

• Develop communication frameworks for campaigns, launches, cultural moments, and brand-

led initiatives.

• Ensure consistent articulation of brand values across media, content, leadership

communication, and marketing channels.

• Work closely with internal stakeholders to bring forward stories around craftsmanship,

communities, and brand purpose.

• Develop and execute content marketing strategies aligned with brand and business goals.

• Coordinate with internal teams and external agencies for content creation and amplification.

• Maintain consistency in tone, messaging, and brand positioning across channels.

Years of Experience:: 6–7 years of experience in Lifestyle PR, and Corporate

Communications

Bachelor's/Masters: Marketing Communication, Journalism or related field

Knowledge & Skills:

Strong media relations with editors and senior journalists.

Excellent writing, editing, and storytelling abilities.

Strong understanding of content marketing, SEO, and GEO optimisation.

Experience in corporate communications and thought leadership positioning.

Ability to manage multiple campaigns and stakeholders simultaneously.

Strong presentation, coordination, and project management skills.

Data-driven mindset with experience in reporting and performance tracking.

Excellent networking and relationship-building skills across diverse industries.

Proficient in crisis management and strategic reputation recovery.

Deep understanding of the nuances between Lifestyle and Corporate PR, with the

agility to manage both simultaneously.

Interested candidates please share resume at [Confidential Information]