Manager – Platform Analytics & GTM Operations

Role

Manager – Platform Analytics & GTM Operations

Job Level / Designation

Band M2 - AGM

Function / Department

Digital | Digital Content

Location

Corporate Office, Mumbai

Context for the new role

One of the strategic focus for VIL is to grow its OTT aggregator business under Digital Partnerships portfolio.

This role within the Vi Movies & TV team, includes:

1. Business analytics and monitoring with daily dashboards
2. Funnel monitoring across organic and paid digital promotions
3. Mapping potential business growth opportunities
4. Effective management of finance reporting and GTM operations

Job purpose

Influence key business decisions via data analytics. Drive revenue with effective GTM operations.

Key Result Areas/Accountabilities

• Timely monitoring and reporting of business performance
• Business analytics across platform and marketing to drive action
• Revenue growth driven via effective GTM operations

Key Performance Indicators

• Business growth Reveneu
• ROI on Marketing via optimization of funnels across internal and paid media

Core Competencies, Knowledge, Experience

Data analysis expertise, Operations Expertise, Team Work, Persuasive, Industry/market knowledge, Nimble, Broad Perspective, Motivated self-starter who thrives in unstructured environments

Adequate experience in Data analysis, Martech tools, Marketing operations for digital first products.

Must have technical / professional qualifications

• MBA from a reputed institution
• Advanced excel proficiency
• Martech tools expert (CT, Adobe, Appsflyer)
• Marketing operations exposure
• Content enthusiast

Years of Experience

5- 7 years of experience

Industries to look from

FMCG, e-commerce, digital start-ups, VCs, Media

Team Size

Individual contributor

Business Size

INR 500cr + GMV