Job Title: Manager - Performance Marketing (PM)
Experience: 7+years
Location: Bengaluru (MG Road)
Job Type: Full-time
Key Responsibilities:
- Growth Strategy: Develop growth strategies for D2C, e-commerce, fashion, lifestyle, and consumer brands.
- Performance Marketing: Lead and optimize Google & Meta Ads to drive revenue, ROAS, CAC, and conversions.
- Campaign Planning: Build media strategies, budgets, audience plans, and growth targets.
- E-commerce Growth: Drive growth across the funnel, including acquisition, conversion, AOV, CAC, and LTV.
- Data & Optimization: Analyze performance, identify opportunities, and drive continuous testing and optimization.
- Budget Management: Manage media budgets and ensure efficient spend allocation.
- Team Leadership: Lead, mentor, and support the performance marketing team, including account allocation, reviews, and capability development.
- Cross-Functional Collaboration: Work with Creative, E-commerce, SEO, Tech, Social Media, and Business teams.
- Client & Stakeholder Management: Present performance insights, strategies, and growth opportunities.
- Industry Trends: Stay updated on AI, automation, attribution, and emerging performance marketing trends.
Key Requirements:
- 7+ years of experience in Performance/Growth/Digital Marketing.
- Strong hands-on expertise in Google Ads & Meta Ads.
- Proven experience with D2C and e-commerce brands.
- Experience in media planning, budgeting, forecasting, and strategy.
- Strong analytical, communication, and stakeholder-management skills.
- Team Leadership: Proven experience in leading, mentoring, and managing performance marketing teams.
- Budget Management: Experience managing large media budgets and driving measurable business outcomes.
- Agency experience with multiple brands is an added advantage.
