Manager - Performance Marketing & MarTech

Department: Marketing

Function: Performance Marketing / MarTech / Growth

Experience: 3–6 years

Industry Preference: D2C / E-commerce / Consumer Brands

Location: Mumbai

About the Role

We are looking for a Performance Marketing & MarTech professional who can drive growth across

paid digital channels while also owning the technology, tracking, automation, and customer lifecycle

ecosystem that supports performance marketing.

This is not a pure media-buying role. We are looking for someone who understands the complete

growth funnel — from acquisition and conversion to retention and repeat purchases — and can use

MarTech, data, automation, CRM, and analytics to improve overall marketing efficiency.

The ideal candidate should be comfortable working across Google Ads, Meta Ads, GA4, GTM, CRM

platforms, CDPs, marketing automation, attribution, dashboards, and customer journeys.

Key Responsibilities

1. Performance Marketing

Plan, execute, and optimize performance marketing campaigns across Google, Meta, YouTube,

Performance Max, Search, Shopping, and other relevant platforms.

Own campaign performance against key metrics such as ROAS, CAC, CPA, revenue, conversion

rate, AOV, and contribution margin.

Develop and optimize TOFU, MOFU, and BOFU strategies.

Manage budget allocation across campaigns, products, audiences, geographies, and channels.

Identify opportunities for scaling while maintaining target CAC/ROAS.

Work closely with creative and merchandising teams to improve campaign performance.

Analyze campaign and customer data to identify growth opportunities.

2. MarTech & Marketing Technology

Own and improve the MarTech ecosystem supporting acquisition, conversion, and retention.

Work with tools such as GA4, Google Tag Manager, Meta Pixel/CAPI, CRM/CDP platforms,

marketing automation platforms, attribution tools, and analytics platforms.

Ensure proper implementation and tracking of marketing events across website and marketing

platforms.

Identify tracking gaps, data discrepancies, attribution issues, and event-level inconsistencies.

Work with technology/development teams to implement and troubleshoot tracking

requirements.

Maintain a clean and reliable marketing data architecture.

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3. Retention & CRM

Work closely with the retention/CRM team to improve customer lifecycle and repeat purchase

performance.

Help build and optimize customer journeys across Email, WhatsApp, SMS, Push Notifications,

and other CRM channels.

Develop customer segments based on purchase behaviour, product interest, engagement,

RFM, lifecycle stage, and customer value.

Identify opportunities for cross-sell, upsell, repeat purchase, win-back, and reactivation.

Support the creation of automated lifecycle journeys such as:

Welcome journeys

Browse abandonment

Cart abandonment

Post-purchase journeys

Product education

Cross-sell / upsell

Replenishment

Win-back

Dormant customer reactivation

Work with CRM teams to improve retention rate, repeat purchase rate, LTV, and revenue per

customer.

4. Data, Analytics & Attribution

Monitor performance across the entire customer journey from first touch → website →

purchase → repeat purchase.

Build and maintain performance dashboards and reporting frameworks.

Analyze data across GA4, Shopify, advertising platforms, CRM/CDP, and internal business

data.

Identify discrepancies between different platforms and establish reliable reporting

methodologies.

Develop a strong understanding of first-party data and customer-level analytics.

Use data to identify customer cohorts, high-value audiences, and opportunities for marketing

optimization.

5. Conversion & Growth

Work with the website/product team to identify opportunities to improve CVR, AOV, checkout

completion, and overall website performance.

Analyze customer behaviour and funnel drop-offs.

Support A/B testing of landing pages, offers, messaging, and customer journeys.

Work closely with merchandising and business teams during major sale periods and product

launches.

What We Are Looking For

3–6 years of experience in performance marketing, growth marketing, MarTech, or digital

marketing.

Strong hands-on experience with Google Ads and Meta Ads.

Strong understanding of GA4, GTM, pixels, conversion tracking, attribution, and marketing

analytics.

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Experience working with CRM/retention or marketing automation platforms such as CleverTap,

Netcore, MoEngage, WebEngage, Braze, etc.

Good understanding of customer segmentation, lifecycle marketing, automation, and

retention.

Strong analytical and problem-solving skills.

Comfortable working with data and building actionable insights from large datasets.

Ability to work cross-functionally with marketing, technology, product, creative,

merchandising, and business teams.

Strong understanding of the D2C/e-commerce customer funnel is highly preferred.

Good to Have

Experience with Shopify or other e-commerce platforms.

Experience with CDPs and customer data platforms.

Knowledge of server-side tracking, Meta CAPI, enhanced conversions, and offline

conversions.

Understanding of attribution platforms and incrementality.

Basic SQL/data analysis skills.

Experience with dashboards such as Looker Studio, Power BI, or similar tools.

Understanding of AI/automation tools and their application in marketing.

Experience managing large-scale D2C performance budgets.

Key Success Metrics

The role will ultimately be measured on:

Revenue growth

ROAS / CAC efficiency

New customer acquisition

Conversion rate improvement

Retention and repeat purchase rate

Customer LTV

CRM/retention revenue

Marketing attribution accuracy

Tracking and data quality

Overall marketing efficiency

Who Will Be a Great Fit

Someone who doesn't look at marketing as just running Meta and Google ads.

We are looking for a growth marketer who understands:

Acquisition → Data → Conversion → CRM → Retention → LTV → Revenue

and can connect these pieces using performance marketing + MarTech + analytics + automation.