Manager- Performance Marketing ( Google Ads and Meta Ads)

Role: Manager- Performance Marketing ( Google Ads and Meta Ads)

Year of Exp: 3-5 Years

Location: Mumbai

iKey Responsibilities:

1. Strategy Development & Execution

· Partner with the PPC Director and clients to develop comprehensive performance marketing strategies aligned with business goals.

· Ensure campaigns are executed to plan, meet defined KPIs, and follow best practices across platforms (Google, Meta, Programmatic, etc.).

· Translate client objectives into actionable plans and performance roadmaps.

2. Campaign & Account Management

· Lead the day-to-day execution of campaigns including planning, optimization, reporting, and performance tracking.

· Maintain accountability for on-time, in-budget delivery of all campaign activities.

· Regularly review and improve campaign structures, bid strategies, targeting, and creatives to maximize efficiency.

3. Client Communication & Relationship Management

· Act as the subject matter expert (SME) and primary point of contact for clients on performance-related discussions.

· Lead weekly and monthly client meetings, performance reviews, and strategic planning sessions.

· Build and sustain strong client relationships through proactive communication and delivery excellence.

4. Cross-Functional Collaboration

· Work closely with Account Directors to identify and drive account growth opportunities.

· Collaborate with Client Servicing and cross-channel teams (SEO, Social, Analytics, Creative) to ensure strategic alignment and integrated delivery.

· Share insights and learnings across teams to drive innovation and elevate digital performance maturity.

5. Reporting & Insights

· Deliver regular and ad hoc reports with actionable insights that demonstrate campaign impact and opportunities for improvement.

· Use tools such as Google Analytics, Google Data Studio, and platform-specific dashboards to analyze data and generate recommendations.

Required Skills & Qualifications:

· 3–5 years of hands-on experience in performance marketing with a strong background in Paid Search, Paid Social

· Proven track record of driving measurable results and successfully managing client accounts.

· Strong communication and client-facing skills with experience presenting to senior stakeholders.

· Expertise in tools such as Google Ads, Meta Ads Manager, Google Analytics, and campaign management platforms (e.g., SA360, DV360).

· Excellent problem-solving, analytical thinking, and project management abilities.

· Ability to mentor junior team members and coordinate cross-functional collaboration.

Preferred Qualifications:

· Bachelor's degree in Marketing, Business, Communications, or a related field.

· Certifications in Google Ads, Meta Blueprint, or other media platforms.

· Prior experience in a media agency or digital consultancy.

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