Manager - Paid Media Strategy

About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of Dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

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Role summary:

Job Title: Manager - Media Strategy

Location: Mumbai

Total experience: 4-6 years of experience in E-commerce Marketing, or Digital Marketing within an advertising, media, or digital agency.

Role Overview

Lead retail media strategy and client consulting across Amazon, Flipkart, and Quick Commerce (Blinkit, Zepto, Swiggy Instamart) for consumer durables clients. Act as the platform expert who understands how the backend works — campaign structures, ad products, and levers — well enough to analyze performance, advise clients, and shape strategy, while a two-person team drives day-to-day execution.

Key Responsibilities

• Develop integrated paid media strategies aligned with client objectives and business goals.
• Plan and manage campaigns across platforms such as Google, Meta, YouTube, Programmatic and other digital channels.
• Own the retail media strategy and roadmap for clients across Amazon, Flipkart, and Q-Comm, aligned to sales and growth goals.
• Serve as the e-comm expert and trusted advisor — guide clients on budget allocation, ad-format strategy, and where the opportunity lies.
• Translate client goals into media plans, budgets, and measurement frameworks; set the KPIs the team executes against.
• Analyze campaign performance across platforms and turn data into clear insights, optimization direction, and a point of view for the client.
• Structure the always-on and event-led (festive, BBD/GID, high-demand) media strategy by platform.
• Lead client reviews and business conversations — performance readouts, planning sessions, and QBRs.
• Guide retail media investment and co-op / joint media conversations with platform ad teams.
• Direct and quality-check the execution team's work; ensure optimizations ladder up to strategy.
• Lead, coach, and develop two team members; set direction, review output, and build platform capability.

Required Skills & Experience

• 4-6 years of experience in Paid Media / Digital Media Planning & Strategy, preferably with an advertising, media, or digital agency.
• Strong understanding of digital media platforms, campaign objectives and performance metrics.
• Strong Hands-on experience with Google Ads, Meta Ads and YouTube; exposure to Programmatic is preferred.
• Hands-on experience managing marketplace and Q-commerce marketing initiatives.
• Strong analytical, communication, and presentation skills.
• Excellent stakeholder and client management abilities.
• Ability to manage multiple projects in a fast-paced agency environment..

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