Manager - Paid Media

Designation: Sr. Manager / Manager - Paid Media

Experience: 4 - 7 years

Job Location: Pune (Work from Office)

About Amura

Amura Marketing is a growth marketing company that delivers end-to-end marketing and sales solutions to leading brands in India.

The company's ethos is built upon the philosophy of Marketing Engineered, an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology.

Led by engineers-turned-entrepreneurs, Amura is now poised to become a global name in digital marketing, disruptive technology solutions as well as marketing & sales automation.

Connect with us to be a part of Team Amura and the ever-changing, exciting digital world.

Role In The Organization

We are seeking a Sr. Paid Media Manager with 4+ years of hands-on expertise in running high-budget campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. We specialize in large-scale real estate marketing campaigns, including end-to-end project launches and marketing efforts tailored to the real estate sector.

Key Responsibilities

• Strategic Planning and Campaign Execution:
• Develop and execute comprehensive paid media strategies specifically tailored to real estate developers marketing objectives.
• Collaborate with internal stakeholders to align paid media efforts with overall real estate marketing goals and client deliverables.
• Drive month-on-month performance improvement to ensure higher ROI for real estate campaigns.
• Campaign Management:
• Planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Utilize data-driven insights to refine targeting, budget allocation, spend optimization, and campaign performance for the real estate sector.
• Create compelling strategies for branding, lead generation, and conversion campaigns tailored for high-ticket real estate sales.
• Client-Focused Approach:
• Understand client objectives, analyze real estate-specific metrics, and provide solutions for better campaign efficiency and ROI.
• CPL, CPQL Site visits, bookings, etc
• Work closely with Business Development teams to provide media insights for pitches and presentations.
• Present detailed campaign reports and insights to maintain strong client relationships and ensure transparency.
• Performance & Optimization:
• Ensure seamless implementation of tracking tools like Google Tag Manager (GTM), Google Analytics 4 (GA4), and CRM integrations (e.g., Sell.Do).
• Optimize campaigns across the paid marketing funnel from creative strategy to targeting and tracking conversions.
• Revenue Mapping & SOP Implementation:
• Map individual and team revenue performance against media commissions/media spends handled.
• Develop frameworks to scale campaign performance and ensure the implementation of standard operating procedures (SOPs).
• Focus on maximizing client retention through optimized campaign strategies and enhanced performance delivery.
• Team Training & Management:
• Drive a team of 7-8 people, ensuring technical expertise in paid media for real estate campaigns.
• Develop training schedules for team members, ensuring alignment with technical, analytics, and reporting skillsets.
• Set and track OKRs (Objectives and Key Results) for the team, ensuring timely completion and measurable improvement in efficiency.
• Staying Updated with Industry Trends:
• Stay abreast of changes in algorithms, industry trends, and emerging technologies specific to the real estate marketing space.
• Implement best practices in paid media campaigns to maximize MROI (Marketing Return on Investment) for real estate clients.
• Stakeholder Collaboration:
• Provide regular updates to internal and external stakeholders about campaign performance, improvements, and strategic changes.
• Collaborate with Channel Partner and Developer Relations teams to align marketing objectives across the real estate ecosystem.
  
  

Key Metrics For Success

• ROI on marketing campaigns and media spends.
• Efficiency in achieving lead generation and site visit targets for real estate developers.
• Client satisfaction and retention rates.
• Performance of team-driven campaigns against benchmarks.
• Implementation of processes and SOPs to improve team efficiency.
  
  

Interpersonal Attributes

• Self-driven and motivated to achieve campaign success in the competitive real estate market.
• Excellent multitasking skills with the ability to prioritize work effectively under tight deadlines.
• Strong leadership skills to manage teams, collaborate with stakeholders, and deliver results.
• Agency background with a focus on real estate marketing is highly preferred.
  
  

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