Manager paid Digital Media

3-5 Years

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Early Applicant

Job Description

General

Strong experience in driving performance and branding campaigns, especially on Facebook
Business understanding of how users/leads flow through the funnel

Experience

Planning, implementing, and reporting the performance of paid social media campaigns to drive business outcomes
Media Planning for brand and performance Campaigns
Building and Leading a team

Platforms

Qualities

Responsibilities

Drive strategy for large scale campaigns (typical budgets of INR 5 to 25 crores per annum per client)
Build relationships with the clients and drive business outcomes from the media perspective
Lead and mentor the team to Plan, execute and optimise campaigns
Guiding the media and creative team on A/B testing with different ad creatives and landing pages to improve CTR
Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates to the team
Training Media Team members on various aspects of paid social media