Manager - Offline Campaign Strategy

Campaign Ideation & Conceptualization

o Develop experiential and engaging campaign concepts for clients across multiple sectors.

o Translate client briefs into innovative BTL strategies that leave lasting impressions on consumers.

o Incorporate insights from consumer behaviour, culture, and local trends into campaign design.

Strategic Planning

o Craft end-to-end campaign roadmaps covering ideation, execution, consumer engagement, and ROI measurement.

o Identify innovative formats for activations, branding, and interactive experiences that stand out in crowded markets.

o Write compelling creative strategies and rationales that sell big ideas.

o Build frameworks for creating scalable and repeatable campaign IPs.

Creative Collaboration

o Partner with creative and design teams to visualize and storyboard campaign concepts.

o Collaborate with operations and vendor teams to ensure concepts are feasible, cost-effective, and executable on ground.

o Act as creative guardian of the idea throughout the project/campaign lifecycle.

o Work with digital/social teams to amplify offline activations into online buzz.

Client Engagement

o Work with business development/client servicing teams to pitch campaign strategies to clients.

o Present creative decks, clearly articulating the big idea, consumer journey, and value proposition.

o Proactively suggest new campaign ideas to existing clients to increase engagement and business share.

o Work with internal teams to build post-campaign reports, case studies and PR-worthy stories.

Research & Insights

o Stay updated on BTL, experiential, and cultural trends to fuel fresh concepts.

o Conduct competitor and industry benchmarking to identify unique opportunities.

o Analyze post-campaign reports and learnings to improve future strategy.