Job Title: Manager – Marketing Account Management
Role Overview
The Manager is responsible for
end-to-end ownership of a business unit (cluster) comprising multiple client accounts across industries. This role sits at the intersection of
strategy, execution, client leadership, and team performance, ensuring that every account within the cluster delivers measurable business outcomes.
The Manager Is Accountable For
- Revenue delivery
- Client retention and growth
- Quality of execution across all marketing functions
- Team performance and capability building
This is not a coordination role — it is a
P&L-driven leadership role with full ownership of outcomes.
Key Responsibilities
- Business & Revenue Ownership
- Own cluster-level revenue targets, pipeline, and profitability
- Drive growth from existing accounts (upsell, cross-sell, retention)
- Ensure alignment between marketing output and business KPIs (SQLs, revenue, ROAS)
- Identify new opportunities within accounts and contribute to pitching and closures
- Client Leadership & Stakeholder Management
- Act as the primary escalation point and strategic partner for key clients
- Build strong relationships with CXOs and senior stakeholders
- Ensure proactive communication, expectation setting, and governance
- Lead critical reviews, performance discussions, and business planning
- Strategy & Execution Excellence
- Ensure all campaigns and initiatives are aligned to clear business outcomes
- Drive data-led decision making across performance, CRM, creative, and content
- Identify gaps in:
- Strategy
- Execution
- Conversion funnel
- Implement structured frameworks for:
- Campaign planning
- Performance tracking
- Reporting
- Cross-Functional Team Leadership
- Lead teams across:
- Account Management
- Performance Marketing
- CRM
- Content & Design
- Allocate resources effectively based on priority and impact
- Ensure clarity in:
- Roles
- Ownership
- Deliverables
- Performance Management & OKR Ownership
- Define and track monthly OKRs across teams and accounts
- Monitor:
- TAT adherence
- Output quality
- Campaign performance
- Identify underperformance early and take corrective action
- Drive a culture of:
- Accountability
- Ownership
- Outcome focus
- Operational Excellence & Process Governance
- Ensure adherence to:
- Defined TATs
- SOPs
- Quality standards
- Identify and fix:
- System gaps
- Workflow inefficiencies
- Ensure all work is structured, documented, and scalable
- AI & Martech Adoption
- Drive adoption of:
- AI agents (research, planning, reporting)
- CRM systems (Kylas / HubSpot)
- Ensure teams are leveraging automation to:
- Improve efficiency
- Reduce manual dependency
- Enhance output quality
- Innovation & Strategic Thinking
- Bring new ideas to improve:
- Campaign effectiveness
- Conversion rates
- Client outcomes
- Ensure cluster is ahead in:
- Platform changes
- Marketing trends
- Competitive landscape
- Risk Identification & Resolution
- Identify risks related to:
- Client dissatisfaction
- Performance drop
- Team inefficiency
- Take proactive steps to:
- Resolve issues
- Escalate where required
- Prevent recurrence
- Reporting & Business Visibility
- Provide clear, structured updates on:
- Cluster performance
- Revenue vs target
- Key risks and actions
- Ensure reporting is:
- Insight-driven
- Not data-heavy
Key Skills & Competencies
Business & Commercial Understanding
- Strong understanding of sales funnels, revenue metrics, and ROI
- Ability to connect marketing output with business impact
Client & Stakeholder Management
- Experience working with senior stakeholders / CXOs
- Strong communication and expectation management skills
Strategic Thinking
- Ability to identify patterns, gaps, and opportunities
- Strong problem-solving approach
Execution Depth
- Hands-on understanding of:
- Paid media
- CRM / lifecycle marketing
- Content & creative
- Ability to challenge and improve team outputs
Leadership & Team Management
- Experience managing cross-functional teams
- Ability to drive performance and accountability
Data & Decision Making
- Comfortable with:
- Performance metrics
- Funnel analysis
- Campaign optimisation
Operational Discipline
- Strong focus on:
- Timelines
- Processes
- Quality control
Success Metrics (How This Role Is Measured)
- Revenue achievement vs target
- Client retention & growth rate
- Campaign performance (ROAS, SQLs, conversions)
- Team efficiency (TAT, output quality)
- Client satisfaction and feedback
- Innovation and improvement initiatives
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