Manager – Content & Brand

Manager – Content & Brand

Department: Marketing
Location: Office-Based
Reporting To: CEO
Employment Type: Full-Time
Openings: 1

About the Role

We are looking for a strategic and execution-focused Manager – Content & Brand to build a strong, differentiated brand presence and drive business growth through high-impact, data-driven content. This role will own end-to-end content strategy and execution across all channels—ensuring alignment with sales objectives, product positioning, and targeted industry segments.

Key Responsibilities

• Own and drive brand positioning and messaging across all touchpoints

• Develop and execute a comprehensive content strategy aligned with business and sales goals

• Create high-impact sales enablement materials (pitch decks, collaterals, outreach content)

• Lead website content and performance optimization to drive inbound growth

• Execute multi-channel campaigns across digital platforms (website, social, email, ads)

• Drive SEO and content optimization initiatives to improve visibility and engagement

• Support outbound teams with credible, industry-focused content for prospecting and nurturing

• Build and manage channel partner marketing kits and co-branded campaigns

• Ensure consistency, quality, and alignment of all brand communications

• Manage and collaborate with writers, designers, and external agencies
  

  
  
  

Requirements

Success Metrics (What Success Looks Like)

• Brand Alignment: ≥90% consistency in messaging across all content and channels

• Sales Enablement: ≥80% adoption of content by sales teams with improved response and conversion rates

• Inbound Growth: Measurable increase in website traffic, engagement, and lead generation

• Digital Impact: Improved engagement and inbound inquiries through targeted campaigns

• Partner Enablement: Strong adoption of partner marketing assets contributing to pipeline

• Revenue Contribution: Content-driven impact on pipeline growth, conversion rates, and deal velocity

  
  

Required Skills & Experience

Functional Skills

• Strong expertise in content strategy and editorial planning
  
• Proven experience in brand positioning and storytelling
  
• Hands-on experience with multi-channel content execution (web, social, email, ads)
  
• Solid understanding of SEO and content optimization
  
• Experience in campaign planning and execution
  

Technical Skills

• Familiarity with CMS platforms, SEO tools, and analytics tools
  

Behavioral Traits

• Strong ownership mindset towards brand and messaging
  
• High attention to detail and quality
  
• Ability to think creatively while aligning with business goals
  
• Strong execution speed and responsiveness
  
• Structured and organized approach to planning
  

Managerial Capabilities

• Experience managing content teams, freelancers, or agencies
  
• Strong cross-functional collaboration with Sales and Product teams
  
• Ability to provide clear briefs, direction, and feedback
  
  
  

Benefits

Why Join Us

• Opportunity to build and scale a brand from the ground up
  

• Work closely with leadership and influence business strategy
  

• High ownership role with direct impact on revenue and growth
  

• Fast-paced environment with strong learning and growth opportunities