Manager - Medico Marketing - Delhi - Ahmedabad - Nagpur

We are seeking a Manager - Medico Marketing for locations including Delhi NCR, Ahmedabad, and Nagpur. The candidate should be a doctor by qualification with strong expertise in clinical positioning, scientific communication, and KOL engagement. The role will drive strategic medico-marketing initiatives by integrating medical insights with business objectives across the assigned zone. Acting as a key link between Medical Affairs, Sales, and Clinicians, the incumbent will support sustainable business growth and strengthen market presence. Suitable candidates can email me your CV at [Confidential Information]

Core Responsibilities

1. Clinical & Scientific Engagement

• Conduct CMEs, RTMs, scientific presentations, and case discussions.
• Develop strong engagement with KOLs, hospitals, and specialty clinicians.
• Support disease awareness and diagnostic education initiatives.

2. Sales Team/PMT Coach cum Mentor

• Provide scientific training to sales/PMT teams through joint field work and structured training sessions.
• Develop conversation guides, scientific communication tools (LBLs/Brochures/Patient Education Material), and competitive differentiators.
• Support sales teams in specialty positioning and consultative engagement.

3. Strategic Medico-Marketing Initiatives

• Drive disease-focused clinical programs and diagnostic pathways.
• Support launch and adoption of new tests, panels, and specialty offerings.
• Implement algorithm-based clinical engagement models.

4. KOL & Institutional Development

• Identify and develop KOLs and institutional partnerships.
• Facilitate publications, case studies, and academic collaborations.
• Strengthen long-term scientific advocacy networks.

5. Digital & Omnichannel Engagement

• Support webinars, digital scientific content, WhatsApp engagement, and online doctor platforms.
• Track doctor engagement metrics and digital campaign effectiveness at zonal level
• Contribute to patient awareness and preventive health initiatives.

6. Market Intelligence & Insights

• Gather insights on diagnostic trends, competitor activities, and unmet clinical needs.
• Provide actionable feedback to leadership and product teams.
• Support data-driven medico-marketing decisions.

7. Cross-Functional Collaboration

• Coordinate with Sales, Marketing, Laboratory Operations, Product Teams for aligned execution.

Key Competencies

• Number of CMEs / RTMs / Scientific Engagement Programs conducted
• KOL engagement and development
• Scientific training sessions for sales teams
• Growth in focus specialty test adoption
• Medical writing/Content creation for Clinicians/Consumer
• Support for new test launches and strategic initiatives
• Revenue contribution from focus portfolios
• Development of scientific content and presentations

Preferred Candidate Profile

• MD / MBBS / PhD / Pharm D
• 4-8 years of similar Experience in diagnostics, pharma, or healthcare preferred
• Strong scientific presentation and communication skills
• Understanding of specialty diagnostics and clinician engagement
• Ability to work cross-functionally with commercial teams