Manager - Media Planner (Digital)

Role: Manager - Media Planner

Location: Bangalore

Experience Required: 3 to 5 years of experience in Media Planning, Media Buying, or Integrated Marketing Communications.

Job Summary

We are looking for an experienced Manager – Media Planning to develop, implement, and optimize integrated media strategies across digital and traditional channels. The role requires expertise in audience planning, media buying, budget management, campaign performance analysis, and stakeholder management to ensure effective delivery of marketing objectives and maximum return on media investments.

Key Responsibilities

Media Strategy & Planning

• Develop comprehensive media plans aligned with client and business objectives.
• Recommend the optimal media mix across Digital, Television, Radio, Print, and Emerging Media.
• Conduct market, audience, and competitor analysis to support planning decisions.
• Create media strategies that maximize reach, engagement, and conversions.

Campaign Planning & Execution

• Build annual, quarterly, and campaign-specific media plans.
• Allocate media budgets effectively across channels and platforms.
• Coordinate with buying teams, publishers, media owners, and agencies for campaign execution.
• Ensure timely launch and smooth delivery of campaigns.

Performance Analysis & Optimization

• Monitor campaign KPIs and track media effectiveness.
• Analyze campaign performance and provide actionable recommendations.
• Conduct post-campaign evaluations and prepare performance reports.
• Optimize media investments to improve ROI and efficiency.

Client & Stakeholder Management

• Act as the primary point of contact for clients and internal stakeholders.
• Present media strategies, recommendations, and campaign performance reviews.
• Build strong relationships with media partners and vendors.
• Collaborate with creative, analytics, and account management teams.

Budget & Commercial Management

• Manage campaign budgets and media spends.
• Ensure media plans are delivered within approved budgets.
• Negotiate rates and value-added opportunities with media partners.
• Track billing, reconciliations, and campaign financials.

Team Leadership

• Lead and mentor media planners and executives.
• Review planning outputs and maintain quality standards.
• Support team development and knowledge sharing initiatives.

Required Qualifications

• Bachelor's Degree in Marketing, Advertising, Mass Communication, Business Administration, or related field.
• MBA preferred.
• Experience working with media agencies, advertising agencies, or large marketing organizations.

Interested candidates please share your CV at [Confidential Information] along with following details

Total years of exp in Digital Media Planning

Current Company

Notice Period

Current CTC

Salary expectations

Current Location

Open to work from Bangalore