Manager - Markting Analytics

About Pine Labs

Pine Labs is a leading fintech company building technology-led solutions across payments, commerce and financial services. We work closely with businesses to simplify payments, improve customer experiences, and unlock new growth opportunities.

The Role

We are looking for a data-driven Marketing Analytics professional to help the marketing team understand performance, customer behaviour, and business impact. You will work closely with Marketing, Sales, and Business teams to turn data into actionable insights.

What You'll Do

• Analyse marketing campaigns, channels, funnels, and customer data.
• Track key metrics, including leads, conversions, CAC, ROI, pipeline, and revenue.
• Build and maintain marketing dashboards and reports.
• Identify trends, gaps, and opportunities to improve marketing performance.
• Work with Marketing and Sales teams to measure campaign and pipeline impact.
• Support data-driven decision-making across acquisition, engagement, and growth initiatives.
• Automate recurring reports and improve marketing data processes.

What We're Looking For

• 5–8 years of experience in Marketing Analytics, Growth Analytics, Business Analytics, or a similar role.
• Strong Excel/Google Sheets and SQL skills.
• Experience with BI/dashboarding tools such as Power BI, Tableau, Looker, or similar.
• Understanding of marketing funnels, campaign metrics, customer acquisition, and ROI.
• Strong analytical and problem-solving skills.
• Ability to translate data into clear business recommendations.
• Experience working with cross-functional teams is a plus.

What we value in our people.

• You take the Shot: You decide fast and deliver right

• You are the CEO of what youdo: You show ownership and make things happen.

• You own tomorrow: You build solutions for the merchants and do the right thing.

• You sign your work like an artist: You seek to learn and take pride in the work you do.

• You are the Sherpa: You take people along and act in the interest of Pine Labs.

• You care with tough love: You empower others and help people grow.