About River
River is a design company building multi-utility products. Our flagship product River Indie, #SUVofScooters, is designed to help you get things done. Engineered to be a dependable ally on your road to success.
We're a 1000+ team headquartered in Bengaluru – backed by marquee international investors, with mobility-focused funds linked to Yamaha Motors, Al-Futtaim Automotive Group, Toyota VC, Trucks Venture Capital, Mitsui & Co. Ltd, Marubeni Ventures Inc., Lower carbon Capital, and Maniv Mobility.
Key Responsibilities
- Influencer Strategy & Planning
- Define River's influencer strategy across platforms (Instagram, YouTube, LinkedIn etc.)
- Identify the right type and mix of influencers based on objectives such as reach, consideration, launches, and city-level relevance
- Translate campaign goals into clear influencer KPIs (reach, views, engagement, CTR, leads etc.)
- Creator Identification & Management
- Identify, evaluate, and onboard influencers across lifestyle, auto, and regional segments.
- Own influencer outreach, commercials, negotiations, contracts, and timelines
- Build a repeatable influencer pool in priority cities for sustained, hyperlocal presence
- Campaign Execution
- Create precise influencer briefs aligned to brand guidelines and campaign objectives.
- Ensure timely execution, publishing, and adherence to deliverables
- Review content for brand accuracy and compliance (without over-indexing on creative direction)
- Measurement, Reporting & Optimization
- Track influencer performance across campaigns including reach, views, engagement, cost efficiency, and business metrics where applicable
- Build dashboards and monthly reports to evaluate Creator performance, platform-wise ROI and Cost per reach / view / engagement
- Identify underperforming vs high-performing creators and optimize spends accordingly
- Stakeholder Collaboration
- Work closely with Brand, Performance Marketing, Sales, and Regional teams to align influencer activity with city-level priorities
- Coordinate with agencies and platforms where required
- Ensure learnings from campaigns are fed back into future planning
Ideal Candidate
- 5 to 8 years of experience in influencer marketing or digital marketing roles
- Strong understanding of influencer platforms, creator economics, and performance metrics
- Hands-on experience managing large volumes of influencers and multiple campaigns simultaneously
- Comfortable with numbers, dashboards, and performance reviews; not just content output
- Good negotiation skills and budget ownership experience
- Familiarity with regional creator ecosystems is a strong plus
