Manager - Marketing Operations

is an insights-led customer engagement platform, trusted by 1,200+ global consumer brands.As aGreat Place to Work Companywe are a young, fast-paced and intelligent customer engagement platform that fosters a culture of innovation, ownership, freedom, and fun while building future-ready technology products. Sitting at a conflux of diverse technologies likeArtificial Intelligence, Big Data, Web & Mobile platforms, MoEngage technology analyzes billions of data points generated by customers and their devices in order to predict their behavior and engage them at every touchpoint throughout their lifecycle with personalized communication.

In just eight years since our inception, we have worked withleading Fortune 500 brandssuch asDeutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfeealong with internet-first brands such asFlipkart, Ola, OYO, Bigbasket, and Sharechat,with a global presence that encompasses35 countries.We currently haveoffices in San Francisco, Boston, London, Dubai, Ho Chi Minh city, Bangkok, Kuala Lumpur, Singapore, Sydney, Vietnam, Berlin, Jakarta, and Bengaluru.

The care we give to our customers is quite high! Our achievement of top service and support ratings inGartner's Magic Quadrant, Gartner Peer Insights, and G2 Summer Reportsis a testament to that. Another commendable quality is our people-centric culture, as we have recently been included inBattery Ventures top 25 private cloud computing companies. As recognized by theDivHERsityAwards, we are one of the top 20 diversity companies in the world, while theEconomics Timesnames us as one of the Top Organizations for Women.

Will you be able to thrive in a fast-paced environment where innovation, speed, and customer-centric thinking are the norm Is it your passion to uncover opportunities others are unaware of and to champion them Do you crave ownership and a chance to be a part of something that matters If so, this may be a worthwhile opportunity for you!

Responsibilities :

MARKETING REPORTING

• Create and manage full funnel marketing KPI reports and dashboards

• Build reports and dashboards in tools like Tableau/Hubspot/SFDC to provide visibility into end-to-end marketing funnel from Website traffic to Bookings

• Report on campaign and channel performance - measure campaign/channel effectiveness, track conversions, and report on the health of the marketing and sales funnel

• Collaborating with different teams to understand their reporting needs and provide them with relevant data/ reports

• Support weekly/ monthly/ quarterly reviews by providing relevant data and insights

• Build marketing attribution reporting that effectively measures performance of each channel

• Create reports that shows the ROI of marketing investments

• Provide actionable insights and present recommendations to marketing teams. Help with data driven decision making

• Monitoring data quality, data processing, data storage and reporting processes and resolve any discrepancies or errors

• Enable and train marketers to self serve on basic reports in BI tool /Hubspot / Salesforce

• Drive the management and configuration of marketing analytics technology tools

• Do cross functional projects with other teams like sales ops/ CEOs office, CS etc which are aligned to overall marketing priorities that leverage Martech tools and help marketing/ sales to generate pipeline

• Using AI tools in automation or creation of reports & Insights

MARTECH MANAGEMENT

• Manage tools in the Martech stack - Ensuring regular management of the tools to ensure it is working as expected

• Regular review of the functioning of critical tools and ensure there are no issues that impact leads, data or reporting

• Manage integrations & data flow between tools. Work with the vendors to solve any issues

• Safety of data and access control within the tools

• Serve as a trusted subject matter expert on how systems work and how data flows

• Work on implementation of new tools

• Demonstrating leadership and coaching capabilities for team member(s)

• Follow a hands on approach but have a strategic view as well

• Automate manual processes enabling a frictionless and fast marketing execution

• Use AI tools to automate processes and explore new tools that help increase productivity or help in Ops use cases.

Requirements :

• 6+ years of hands on experience in Marketing operations with core expertise in marketing reporting & analytics

• Understanding of B2B marketing process, channels, KPIs and having a strong analytical, data driven approach

• Strong hands on experience in Tableau/ Looker studio/ Google Analytics or similar tools

• Knowledge of SQL databases along with database querying languages

• Knowledge of working in cloud data warehouses like Snowflake and data ingestion tools like Fivetran

• Ability to handle Data from multiple sources and build useful Dashboard and visualizations

• Experience of working on Martech tools like Salesforce, Hubspot, Factors.ai etc

• Experience of working with AI tools and AI automation. Experience of working with Clay, N8N, Zapier, Gemini etc will be a plus

• Eagerness to learn new tools and work on new projects

• Prior people management skills will be a plus

• Strong communication skills - both written and verbal- to speak, present, and be a data story teller

• Collaborate with members of marketing and cross functional teams as well as senior and executive leaders

AtMoEngage, we respect and value differences. We believe that when people from diverse backgrounds and perspectives collaborate, we create the most value - for our clients, our employees, and society. We embrace diversity and uphold a strong set of values. We are committed to inclusivity and take pride in providing equal opportunities for success and growth.

Employment at MoEngageis based solely on professional competence, skills, and experience. We stand firmly against all forms of discrimination and support equal rights and opportunities regardless of gender, ethnicity, abilities, age, identity, orientation or expression, marital status (including pregnancy), religion and beliefs, or any other status protected by law.

It is our policy to comply with all applicable national, state, and local laws related to non-discrimination and equal opportunity. MoEngage is truly a place where everyone can bring their passions, authentic selves, and talents to work, collaborating to drive progress and solve meaningful challenges.

Why Join Us!
At MoEngage, we are passionate about our team and technology - see below to know more about us.

We handle more than a billion messages every day. Rest assured, you will be surrounded by really smart and passionate people as we scale much more to build a world-class team.