About the Job
Role Summary:
The Marketing - Manager will be responsible for developing and executing integrated marketing strategies to strengthen the Nucore brand, generate qualified leads, and support revenue growth. The role requires a combination of strategic thinking, creativity, and strong execution capabilities across digital, content, product, and campaign marketing.
- Location: Calicut
- Job Level : M2
- Reporting To: CEO
Key Responsibilities:
Marketing Strategy & Planning
- Develop and execute annual and quarterly marketing plans aligned with business objectives.
- Define positioning, messaging, and go-to-market strategies for products and services.
- Identify target segments, customer personas, and growth opportunities.
Demand Generation & Digital Marketing
- Plan and execute multi-channel campaigns across digital, email, social media, SEO, SEM, and events.
- Drive lead generation and pipeline creation in partnership with sales teams.
- Optimize campaign performance using analytics and marketing automation tools.
Brand & Content Marketing
- Strengthen Nucore's brand presence across digital platforms.
- Create and oversee high-quality content including blogs, case studies, whitepapers, brochures, presentations, and website content.
- Manage social media presence and thought leadership initiatives.
Product Marketing
- Collaborate with product and engineering teams to understand product capabilities and customer value propositions.
- Develop product positioning, competitive analysis, and sales enablement materials.
- Support product launches and feature announcements.
Customer & Market Insights
- Conduct market research and competitive analysis to identify trends and opportunities.
- Gather customer insights and translate them into marketing strategies.
- Monitor industry developments and competitor activities.
Performance Measurement
- Track and report key marketing metrics including leads, conversions, CAC, ROI, website traffic, and campaign effectiveness.
- Continuously improve marketing programs based on data and feedback.
Stakeholder Management
- Work closely with Sales, Product, Customer Success, and Leadership teams to align marketing initiatives with business priorities.
- Manage external agencies, partners, and vendors as required.
Required Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 5–10 years of experience in B2B marketing, preferably in software, SaaS, or technology companies.
- Strong understanding of digital marketing, content marketing, SEO, and demand generation.
- Experience with CRM and marketing automation platforms.
- Excellent communication, storytelling, and presentation skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple priorities in a fast-paced environment.
Preferred Qualifications:
- MBA in Marketing or related discipline.
- Experience in SaaS, AI, ERP, CRM, HRMS, or enterprise software products.
- Familiarity with tools such as HubSpot, Zoho CRM, Google Analytics, LinkedIn Campaign Manager, and marketing automation platforms.
- Experience managing teams and cross-functional initiatives.
Success Metrics:
- Growth in marketing-qualified leads (MQLs) and sales pipeline.
- Improvement in website traffic and digital engagement.
- Increased brand awareness and share of voice.
- Campaign ROI and customer acquisition efficiency.
- Successful execution of product launches and GTM initiatives.
