- Own vertical marketing strategy and execution: Lead the planning and delivery of integrated marketing programs aligned to business priorities, growth bets, and go-to-market initiatives.
- Drive brand positioning and thought leadership : Shape the vertical narrative through differentiated messaging, thought leadership, and high-impact content to elevate market perception and analyst visibility.
- Build and scale demand generation programs : Design and execute targeted campaigns to drive pipeline, customer engagement, and marketing-influenced revenue.
- Enable large deals and strategic pursuits :Partner with sales to develop compelling deal narratives, collateral, and campaign assets to support marquee opportunities.
- Lead content and asset development : Collaborate with cross-functional teams to create case studies, POVs, videos, solution collateral, and executive-level content.
- Manage analyst and ecosystem engagement :Drive analyst relations programmes and support strategic partnerships to strengthen positioning and visibility in key industry forums.
- Own flagship events and experiences : Conceptualise and deliver global events, roundtables, and client engagements that reinforce TechM's leadership in the vertical.
- Collaborate across teams for business impact : Work closely with sales, service lines, delivery, and corporate marketing to ensure seamless execution and alignment to business outcomes
Location – Bangalore, Hyderabad, Pune, Noida
