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Zeta Global

Manager - Marketing Insights and Operations

4-8 Years
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Job Description

Roles & Responsibilities

  • Be the subject matter expert for multiple products from the Zeta Opportunity Explorer suite of products.
  • Analyze the data with thousands of attributes to identify potential opportunities to create new products and enhance the capabilities of existing ones.
  • Plan and prioritize product developments based on overall business priorities.
  • Create appropriate product wireframes and get buy-in from all stakeholders.
  • Closely work with design team to bring rudimentary designs to life.
  • Work with a highly skilled team of data analysts to identify logic to slice and dice the data to identify opportunities to visualize in the UI.
  • Coordinate with backend technology teams to ensure timely creation of data files or API queries for use in the UI and help automate the processes involved.
  • Monitor and analyze usage of the products and formulate strategies to increase adoption and utilization.
  • Support creation of custom reports and analyses that unlock key client-specific insights.
  • Support key data analysis and critical requests around existing product improvements, new data partner evaluations, profitability analyses, CDP/DSP integrations etc.

Required Skills

  • Looking for 4 years of experience.
  • Strong critical thinking, project planning, prioritization and execution skills.
  • Deep understanding of business use cases.
  • Proficient in executing moderately difficult commands in MS Excel which are commonly used for data analysis.
  • Adept at data visualization using MS Office tools or BI tools like Tableau, Power BI etc., and capable of spotting actionable insights.
  • Ability to spot issues in raw or processed data, and expeditiously implement corrections for minor data-related issues.

Good To Have Skills

  • Ability to view the product from a UI/UX lens and provide actionable inputs to the web development team.
  • Exposure to building basic wireframes/visuals on tools like InVision, MS PowerPoint, Tableau etc.
  • Willingness to go the extra mile, to support team members in standard technical tasks.
  • Ability to spot opportunities around process improvement and automation of tasks, and guide team members working on those projects.

More Info

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Open to candidates from:
Indian

About Company

Job ID: 122119467