About Godrej Industries Group (GIG)
At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries
To know more, visit www.godrejindustries.com
About Godrej Properties Limited (GPL)
Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines the over 125-year legacy of excellence and trust with a commitment to cutting-edge design, technology, and sustainability.
To know more, visit www.godrejproperties.com
About the role
We are seeking a dynamic and strategic brand marketing professional to lead brand initiatives for Godrej Properties projects across the North region. This role will be responsible for driving the regional brand strategy, ensuring strong on-ground execution, and building a high-performing team to deliver impactful marketing campaigns across multiple projects. The ideal candidate will combine strategic thinking with hands-on execution capabilities, along with strong stakeholder management skills to effectively collaborate with cross-functional teams.
Roles & Responsibilities
- Develop and execute comprehensive brand marketing strategies aligned with business and regional objectives
- Lead ideation, conceptualization, and execution of integrated marketing campaigns across digital, print, outdoor, events and partnerships.
- Drive innovative brand initiatives and create memorable IPs that enhance brand differentiation and recall
- Ensure adherence to brand guidelines across all communication touchpoints
- Manage end-to-end campaign planning from insight generation to execution and performance tracking
- Oversee execution of project launches, brand campaigns, and tactical marketing initiatives.
- Leverage market insights, consumer understanding, and business priorities to drive relevant marketing strategies
- Lead and mentor a team while ensuring timely and high-quality delivery of campaigns
- Monitor campaign performance, analyze effectiveness, and optimize strategies to maximize ROI
- Collaborate closely with sales, product, and regional leadership to support business goals
Key Requirements
- Proven experience in building strong, aspirational brands and driving customer engagement
- Strong creative thinking with the ability to develop high-impact marketing concepts
- Ability to balance strategic thinking with executional excellence
- Excellent stakeholder management and cross-functional collaboration skills
- Strong analytical skills to measure campaign performance and refine strategies
- Self-driven, strategic, and execution-focused approach
- Ability to work in a fast-paced and dynamic environment
Who We Are Looking for:
Qualification:
- 5+ years of experience in brand marketing / integrated marketing roles with real estate, automotive or hospitality sectors.
- MBA from a premier B-School preferred
