Job Requirements
About the role
We are seeking a dynamic and strategic brand marketing professional to lead brand initiatives for Godrej Properties projects across the North region. This role will be responsible for driving the regional brand strategy, ensuring strong on-ground execution, and building a high-performing team to deliver impactful marketing campaigns across multiple projects. The ideal candidate will combine strategic thinking with hands-on execution capabilities, along with strong stakeholder management skills to effectively collaborate with cross-functional teams.
Roles & Responsibilities
- Develop and execute comprehensive brand marketing strategies aligned with business and regional objectives
- Lead ideation, conceptualization, and execution of integrated marketing campaigns across digital, print, outdoor, events and partnerships.
- Drive innovative brand initiatives and create memorable IPs that enhance brand differentiation and recall
- Ensure adherence to brand guidelines across all communication touchpoints
- Manage end-to-end campaign planning from insight generation to execution and performance tracking
- Oversee execution of project launches, brand campaigns, and tactical marketing initiatives.
- Leverage market insights, consumer understanding, and business priorities to drive relevant marketing strategies
- Lead and mentor a team while ensuring timely and high-quality delivery of campaigns
- Monitor campaign performance, analyze effectiveness, and optimize strategies to maximize ROI
- Collaborate closely with sales, product, and regional leadership to support business goals
Key Requirements
- Proven experience in building strong, aspirational brands and driving customer engagement
- Strong creative thinking with the ability to develop high-impact marketing concepts
- Ability to balance strategic thinking with executional excellence
- Excellent stakeholder management and cross-functional collaboration skills
- Strong analytical skills to measure campaign performance and refine strategies
- Self-driven, strategic, and execution-focused approach
- Ability to work in a fast-paced and dynamic environment
Qualification
- Experience in brand marketing / integrated marketing roles with real estate, automotive or hospitality sectors.
- MBA from a premier B-School preferred
Work Experience
4-6 years
Benefits
Be an equal parent
- Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners
- 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
- 2 months paid leave for secondary caregivers
- Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel
- Coverage for childbirth and fertility treatment.
No place for discrimination at Godrej
- Gender-neutral anti-harassment policy
- Same sex partner benefits at par with married spouses
- Coverage for gender reassignment surgery and hormone replacement therapy
- Community partnerships and advocacy
- Persons with Disability (PwD) care
We Are Selfish About Your Wellness
- Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
- Elder care for those who might need to extend support to senior family members
- Preventative healthcare support
- Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
- Uncapped sick leave
- Flexible work options, including remote working and part-time work
- Mental wellness and self-care programmer, resources and counselling
Celebrating wins, the Godrej Way
- Structured recognition platforms for individual, team and business-level achievements
- Digital and offline instant recognition platforms
An inclusive Godrej
Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And it has been over a century. It's not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.
We take pride in being an equal opportunities employer. We recognize merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, color, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.
