Develop annual and quarterly strategic account plans for regional brands, setting revenue, margin, and penetration targets by category and campaign type.
Identify, build, and pitch scalable influencer packages (cross-platform creator bundles, seasonal IPs, category solutions) aligned with brand growth priorities.
Translate client brand/category strategies into influencer marketing roadmaps (launch, consideration, advocacy, social commerce) for each regional brand.
Collaborate with internal influencer/creator teams to curate the right mix of macro, micro, and nano creators by category, audience, region, and platform.
Lead commercial and legal negotiations with regional brands, covering scope, rate cards, package pricing, SLAs, usage rights, exclusivities, and cancellation terms.
Explore opportunities to integrate Adex with JHS & JS products for future growth.
