Manager Key Accounts

Role Responsibilities

• Support on Key Accounts Strategy Development
• Support implementation of Key Account strategy for USL
• Responsible for delivery of Key Account Sales Target
• National Key Accounts Support to Regional Key Accounts Delivery
• Recommend terms of trade and contracts for national key accounts and
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identify relationships

• Support execution of all National and Regional Agreements, including development through the
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regional category of national chains; Partner in negotiating trading terms, managing trade

spending and sales forecast, as well as perform promotional planning and business review

• Prepare annual/quarterly activity calendar for Key Account Programs – National or Regional
• Support new products launch and ensure generation of trials for the brands – collaborate
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with Brand Teams

• Prepare training calendar – brand trainings, perfect serve communication, bar academy etc.
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for Key Account personnel

• Customer Marketing Initiatives in Key Accounts
• Work with internal partners to implement sales, merchandising and promotional
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strategies to accomplish business goals and achieve sales targets

• Monitor competitor activities and leverage industry best practices in Key Accounts,
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conduct shopper in sighting studies in sync with Marketing and Customer Marketing teams

• Vendor management with respect to selecting and evaluating vendors, manage key relationships
• Manage inter-functional process & relationship for seamless execution – interface for Key
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Accounts with Regional Sales, Channel, Customer Marketing and Brand teams

Experience / Skills Required

Qualification: MBA with Marketing Specialization (tier I / II institute)

Experience

• 2-4 + years experience in Customer Marketing / Key Accounts

Knowledge & Functional Skills

• Negotiating & Influencing
• Planning and Organizing skills
• Work Team Effectiveness
• Business Analysis, Presentation Skills
• Customer, Consumer and Category Insight
• Commercial Orientation

Proximity to Market Strategy Development, Business and Commercial Planning and

Business partnering (Collaboration & Influencing)