Manager – International Admissions & Marketing
The Manager – International Admissions & Marketing is responsible for planning and executing strategies to attract, recruit, and enroll international students while strengthening the university's global brand. The role involves managing international admissions, developing overseas recruitment channels, coordinating marketing initiatives, and ensuring an excellent experience for prospective international students.
Key Responsibilities:
International Admissions
- Develop and implement strategies to increase international student admissions.
- Manage the complete international admissions process from enquiry to enrollment.
- Guide prospective students on admission requirements, eligibility, scholarships, visa procedures, accommodation, and onboarding.
- Coordinate with academic schools and administrative departments to facilitate timely admission decisions.
- Ensure compliance with university policies and applicable UGC, AICTE, and Government of India guidelines for international admissions.
- Maintain accurate admission records and prepare admission reports.
International Student Recruitment
- Identify and develop new international markets for student recruitment.
- Build and maintain relationships with overseas education consultants, recruitment agencies, schools, colleges, and institutional partners.
- Participate in international education fairs, virtual recruitment events, webinars, and promotional activities.
- Achieve annual international student enrollment targets.
Marketing & Brand Promotion
- Develop and execute international marketing plans to enhance the university's global visibility.
- Coordinate digital marketing campaigns targeting international students through social media, websites, email marketing, and online advertising.
- Promote the university's academic programs, research achievements, rankings, accreditations, scholarships, and campus facilities.
Partnership Development
- Establish and strengthen relationships with international educational institutions, recruitment partners, embassies, and government agencies.
- Support the development of articulation agreements, progression pathways, and academic collaborations that contribute to student recruitment.
- Maintain an active database of recruitment partners and institutional contacts.
Student Support
- Coordinate pre-arrival and post-arrival support for international students.
- Work closely with student affairs, hostel, finance, and academic departments to ensure a smooth onboarding experience.
- Address admission-related queries from students, parents, and recruitment partners.
Data Management & Reporting
- Monitor admission performance, application trends, conversion rates, and enrollment statistics.
- Prepare periodic reports on admissions, admission activities, marketing campaigns, and lead generation.
- Maintain CRM and applicant databases with accurate and updated information.
- Recommend improvements based on market analysis and recruitment data.
Qualifications
- Master's Degree in Management, Marketing, International Business, Education, Public Relations, or a related discipline.
- MBA (Marketing/International Business) is preferred.
Experience
- 8-10 years of experience in international admissions, higher education marketing, international student recruitment, or business development.
- Experience working with University having more than 10000+ students and international recruitment agencies and overseas education markets is preferred.
