Job Description
Key Responsibilities
Influencer Marketing Strategy
1: Own influencer marketing as a full-funnel growth channel, driving awareness, consideration, conversion, and advocacy aligned to business and revenue goals.
2: Design annual and quarterly strategies mapped to media plans, customer funnel stages, and key business KPIs.
3: Develop platform-specific approaches across Instagram, YouTube, and emerging formats, optimizing for engagement and conversions.
4: Plan and manage budgets to maximize ROI, with continuous optimization and cross-functional alignment (Brand, Performance, Analytics, Finance).
Influencers collaboration and consumer engagement
1: Identify and onboard relevant creators and celebrities aligned with brand voice, audience, and campaign objectives.
2: Lead end-to-end partnerships and negotiations, including deliverables, usage rights, exclusivity, and performance-linked pricing.
3: Build and nurture a strong influencer ecosystem and online community to drive long-term advocacy.
4: Drive consumer engagement through targeted campaigns, personalized communication, and creator-led storytelling.
Content/Campaign Design & Performance Tracking
1: Co-create platform-native, high-impact content ensuring strong storytelling, brand fit, and performance focus.
2: Define and track holistic success metrics across:
a: Content (reach, engagement, watch time)
b: Efficiency (CPM, CPE, CPC)
c: Business impact (CPA, conversions, revenue, ROAS)
3: Implement robust attribution models (UTMs, promo codes, affiliate links, pixel tracking) to measure impact.
4: Drive continuous optimization via A/B testing, cohort analysis, benchmarking, and actionable insights.
Industry Trends
1: Monitor emerging trends, platforms, and formats within the influencer ecosystem.
2: Leverage market intelligence and competitive benchmarking to adopt best-in-class practices.
3: Collaborate with data/research partners to derive actionable consumer insights.
4: Integrate trend-led creativity with data-driven insights to keep campaigns relevant and effective.
