Manager - Inbound Marketing
About the Role
We're hiring a hands-on inbound marketing leader to own how prospects discover us, learn from us, and decide to talk to us. You'll set content strategy end-to-end — SEO, thought leadership, product marketing, lifecycle, and conversion — and you'll write, edit, and ship alongside the team you eventually build.
This is a builder role first, leadership role second. For the first 6–12 months you'll operate as a player-coach: writing pillar content yourself, briefing freelancers, instrumenting SEO, partnering directly with sales and product. As pipeline scales, you'll hire and lead a small team across content, PMM, and SEO.
Who You Are
You've done this before — specifically at a B2B SaaS, EOR, HR-tech, or AI company — and you can point to organic pipeline you actually built. You understand how a consideration-heavy, compliance-sensitive buyer journey works: long research cycles, multiple stakeholders, and content as the primary trust-building surface.
You write well enough that you don't need a writer to make you sound credible. You also know when to bring one in.
What You'll Own:
Content Strategy
- Own the editorial roadmap across blog, guides, comparison pages, geo/country landing pages, glossary, and gated assets.
- Build the topical authority engine — keyword clusters, internal linking, refresh cadence, and a clear POV on what we publish and what we don't.
- Set the bar for quality — every piece should be defensibly better than what competitors publish on the same query.
- Run measurement — organic traffic, assisted pipeline, content-sourced opportunities, and SERP coverage on priority topics.
Product Marketing
- Positioning and messaging for the core product and key segments — messaging hierarchy, narratives, proof points, competitive teardowns.
- Launch leadership for new products, features, geographies, and partnerships — from narrative through enablement to demand capture.
- Sales enablement — decks, one-pagers, battlecards, objection handling, and case studies that your AEs actually use.
- Win/loss and ICP work — stay close to deals, codify what you learn, feed it back into messaging and content.
Inbound and Organic Growth
- Own SEO strategy — technical, on-page, and off-page — working with a specialist or agency where useful.
- Conversion design on key pages — hero, pricing, comparison, country pages — in partnership with web/design.
- Lifecycle and nurture for inbound leads — email sequences, retargeting, and segmentation that move MQLs to SQLs.
- Experimentation — a steady cadence of CRO and content tests with clear hypotheses.
Team and Function Building
- Hire and lead a small team — likely a content lead, an SEO/PMM hybrid, and freelance writers — as the function scales.
- Set the operating system — briefs, review process, editorial calendar, OKRs, reporting.
- Partner across the org — sales, product, design, and founders. You translate between them.
What We're Looking For:
- 6–10+ years in B2B marketing, with at least 3 in a senior IC or lead role at a SaaS, EOR, HR-tech, fintech, or AI company. The buyer journey you've marketed to must look like ours — considered, multi-stakeholder, compliance-aware.
- Demonstrable track record of scaling organic traffic and inbound pipeline. We'll ask for specifics: what you owned, what it grew to, and what you'd do differently.
- Strong writer and editor — you can ship a 2,500-word pillar yourself this week, and edit a freelancer's draft to publish-ready by Friday.
- Real PMM chops — you've led launches, written positioning docs, and built sales enablement that reps actually use.
- SEO fluency — you don't need to be a technical SEO, but you should be comfortable with topical authority models, search intent, SERP analysis, and modern AI-search visibility (LLM citations, AI Overviews).
- Analytical — comfortable in GA4, Search Console, an attribution tool of your choice, and a CRM (HubSpot, Salesforce). You can build a dashboard, not just read one.
- Player-coach mindset — you're excited to write and ship now, and to hire and lead in 6–12 months. Pure managers will not be a fit for this role.
- Bonus — experience marketing to HR, finance, or founder buyers; familiarity with EOR / global employment / cross-border hiring; experience with AI-native product positioning.
What Success Looks Like:
- First 90 days: content and SEO audit complete, editorial calendar in place, 2–3 pillar pieces shipped, positioning doc drafted, baseline metrics instrumented.
- 6 months: organic traffic and inbound MQLs on a clear growth trajectory, sales enablement library refreshed, at least one major launch run end-to-end, first hire scoped or made.
- 12 months: inbound is a top-two pipeline source, the team is built, and the function runs on a documented operating system.
