Role Purpose
The HR Manager will act as a strategic
HR Business Partner for
CPG Head Office employees and the West Offline Distribution team, while also providing strong
HR operational support. The role is designed to manage a growing employee base, strengthen talent retention, support hiring for offline distribution, and enable the central HR team to focus on organization-wide initiatives.
Key Responsibilities
- HR Business Partnering
- Act as the primary HR partner for CPG Head Office employees and West Offline Distribution teams.
- Work closely with business leaders to align HR strategies with business goals.
- Support workforce planning, performance management, employee engagement, and people capability initiatives.
- Provide guidance on employee relations, policy interpretation, and people decisions.
- Attrition Management & Talent Retention
- Track and analyze attrition trends across CPG HO and West region teams.
- Design and execute retention strategies for critical roles, especially in offline distribution.
- Conduct exit interviews and derive actionable insights.
- Partner with business leaders to improve engagement, morale, and productivity.
- Employee Connect & Market Visits (10%)
- Drive regular employee connects, skip-level meetings, and feedback mechanisms.
- Conduct field and market visits for offline distribution teams to understand ground realities.
- Strengthen HR presence and trust across corporate and field employees.
- Talent Acquisition Offline Distribution
- Own end-to-end hiring for Offline Distribution roles in the West region.
- Partner with TA teams, hiring managers, and external vendors to ensure timely and quality hiring.
- Support manpower planning in line with business expansion.
- Ensure smooth onboarding and early-stage employee integration.
- HR Projects & Central Initiatives
- Support and independently manage central HR projects such as process improvements, policy rollouts, engagement programs, or HR tech initiatives.
- Collaborate with regional and central HR teams for standardization and best practices.
- Help free leadership bandwidth by taking ownership of assigned HR initiatives.
Desired Profile
- 36 years of progressive HR experience, preferably as an HR Business Partner.
- Strong exposure to distribution, sales, FMCG/CPG.
- Experience handling both corporate and field employees.
- Hands-on experience in talent acquisition, especially volume or frontline hiring
- Strong stakeholder management and communication skills.
- Willingness to travel for market visits.
About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhousesFACES CANADA, Good Vibes, Carmesi, Purplle, and NY Baeoffering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.
