Job Description
Ways of Working – Employee will be working from office (Bengaluru).
About Swiggy
Swiggy is India's leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.
From starting out as a hyperlocal food delivery service in 2014, to becoming India's leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.
Role Overview
The Manager – Central Growth is responsible for driving company wide user growth . This role focuses on identifying scalable growth levers and executing high impact initiatives that deliver measurable business outcomes.
The individual is expected to own end to end campaign- from ideation, research cross functional alignments, launch, optimization, and tracking.
Key Responsibilities
Ownership of growth metrics to drive incremental users for food, instamart and dineout
Identify opportunities to drive traffic on app, improve app funnels, and increase retention.
Conceptualize and execute campaigns, seasonal events, and strategic initiatives
Collaboration with cross functional teams ( Marketing, Category, Product, Tech, Ops) for alignments and plan for end to end execution
Monitor the performance of campaigns and take ownership to drive them to success
Conduct periodic data driven analyses and consumer immersions to identify potential growth levers and opportunities
Build a strong understanding of customer behavior, purchase patterns, and lifecycle dynamics.
Desired Skills
Strong problem-solving and structured thinking ability.
Ability to independently ideate and execute interventions with minimal supervision
Strong good analytical skills , experience in SQL, proficiency in excel, efficient use of AI for simplifying tasks
Comfortable working with data, insights, guestimations
Ability to coordinate and influence various cross-functional teams
Proactively think on growth ideas
Bias for action with ability to operate in a fast-paced
Qualification expected
Graduation from reputed college + 2 to 3 yrs experience
MBA from reputed college with 0 to 3 yrs experience
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law.
