About Swiggy Assure
Swiggy Assure is Swiggy's business-to-business (B2B) supply platform designed to provide hotels, restaurants, and caterers (HoReCa) with high-quality, fresh, locally sourced kitchen essentials like vegetables, dairy, pulses, and imported goods.
Role Summary
Growth & Development Manager will define and execute the category strategy for HoReCa segment, leveraging data-driven insights to identify market gaps, optimize product offerings, and drive adoption. Your work will directly influence revenue growth, customer loyalty, and brand leadership in the HoReCa space.
Key Responsibilities
Market & Consumer Insights
- Analyze customer behavior, purchase patterns, and feedback to identify unmet needs.
- Conduct competitor analysis to spot white spaces and differentiation opportunities.
Category Strategy
- Define category positioning, narrative, and value proposition for HoReCa.
- Prioritize features, benefits, and use cases based on data-driven insights.
Product Development Support
- Collaborate with R&D and product teams to develop category-defining features.
- Validate product concepts through rapid experimentation and user feedback.
Growth & Adoption
- Partner with marketing to design go-to-market strategies for HoReCa.
- Use analytics to identify early adopters and optimize channel performance.
Continuous Improvement
- Establish feedback loops to ensure category evolves with customer expectations.
- Monitor KPIs and adjust strategies for sustained category leadership
Qualifications & Skills
- MBA Sales / Operations
- 46 years of experience in category management, marketing, or strategy (HoReCa experience preferred).
- Strong analytical skills with proficiency in data tools (Excel, Power BI, Nielsen/IRI).
- Excellent communication and stakeholder management skills.
- Ability to translate insights into actionable strategies.
Key Competencies
- Strategic thinking and problem-solving.
- Data-driven decision-making.
- Collaboration and cross-functional leadership.
- Customer-centric mindset.
