Manager, GEO

TITLE MANAGER, GEO

DEPARTMENT EARNED

DIVISION NP Digital

LOCATION Mumbai, India

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

This is a newly created role to support our growing SEO team.

As AI reshapes how users discover information, our SEO team is building a dedicated Generative Engine Optimisation practice to ensure our clients stay visible and cited in AI-powered search experiences - across ChatGPT, Perplexity, Google AI Overviews, and beyond.

The GEO Manager will lead NPD's Generative Engine Optimisation capability within the SEO team. This is a high-impact, forward-looking role focused on making our clients content discoverable, cited, and trusted by large language models and AI answer engines. You will own GEO strategy across a portfolio of clients, working closely with SEO, content, and tech teams to drive measurable AI search visibility.

ABOUT THE RESPONSIBILITIES

GEO Strategy & Execution

• Develop and execute GEO strategies to improve client visibility in AI-generated answers across LLM platforms like ChatGPT, Perplexity, Claude, Gemini, etc.
• Conduct GEO audits to assess how clients content is (or isn't) cited by generative AI platforms.
• Build entity authority and structured information frameworks that improve LLM citation probability.
• Align GEO efforts with traditional SEO to deliver integrated, future-proof strategies.
• Develop prompt-aligned content frameworks - ensuring content directly answers the questions LLMs are likely to surface.

Measurement & Reporting

• Define and track GEO-specific KPIs, including AI citation frequency, share-of-voice in AI answers, and brand mention quality.
• Build and maintain client-facing GEO monitoring dashboards (leveraging tools such as AI Overviews trackers, Perplexity monitoring, and brand mention tools).
• Present GEO performance insights and recommendations to clients and internal stakeholders.

Thought Leadership & Innovation

• Stay ahead of developments in generative AI, LLM search behaviour, and the evolving GEO landscape.
• Contribute to NPD's internal GEO playbooks, frameworks, and training resources.
• Represent NPD's GEO expertise in client conversations, proposals, and pitches.

ABOUT YOU

• 3 - 6 years of experience in SEO, with at least 1 year focused on GEO, AEO, or LLM optimisation.
• Strong understanding of how large language models retrieve, rank, and cite information.
• Hands-on experience with SEO tools: Google Search Console, Semrush, Ahrefs, Screaming Frog.
• Familiarity with AI search monitoring tools and citation tracking approaches.
• Proven ability to build and execute content strategies grounded in topical authority and E-E-A-T.
• Experience working in a client-facing agency environment is strongly preferred.
• Strong written and verbal communication - able to translate complex AI concepts for client audiences.
• Analytical mindset with the ability to derive actionable insights from data.
• Self-starter with the ability to operate in an emerging, fast-evolving discipline.
• Collaborative team player comfortable working across SEO, content, and tech functions.

TECHNICAL KNOWLEDGE

• Solid working knowledge of HTML, structured data (Schema.org), knowledge panels, and entity SEO.
• Understanding of technical SEO fundamentals: crawlability, indexation, Core Web Vitals.
• Familiarity with prompt engineering concepts and how generative AI models process queries.
• Experience with programmatic SEO or large-scale content operations.
• Knowledge of retrieval-augmented generation (RAG) and how it influences AI-driven answers.
• Strong understanding of GA4, Looker Studio, or custom reporting dashboards.

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees.

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

Think Big challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what's expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

Own It plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. Own It highlights the ability to make the work yours and deliver creative results.

Have Fun

Have Fun means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we're committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.