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About WeRize
Founded in 2019 by Vishal Chopra and Himanshu Gupta, WeRize is building India's largest full
stack fintech platform for 500 million underserved middle-class customers who live in 5000+ small
towns of India. WeRize (Wortgage technologies pvt ltd) also owns RBI registered NBFC subsidiary
(Wortgage Finance pvt ltd).
This customer segment in small cities is not served by private sector banks, Insurers and Mutual
Fund companies due to vast geography as well as the low ticket-size/lifetime value and is
dependent on PSU/Govt. banks. PSU/Government banks rarely provide financial products beyond
basic savings accounts and these customers lack access to unsecured loans, MSME loans, credit
cards, affordable housing loans, loan against property, health/life insurance and investment
products. WeRize manufactures innovative unsecured consumer credit, mortgages, loan against
property, MSME loans, savings and insurance products designed for this customer base keeping
in mind their needs, requirements and purchasing power, with a view to add a layer of financial
security to their lives and enable access to credit.
While customers in these geographies use smartphones, they need proper guidance and support
when purchasing the right financial products for themselves. So, a pure digital model doesn't
work for this segment. WeRize has innovated on this front through its Finance ki online dukaan
(Social Shopify of Finance), a first of its kind social distribution tech platform in the financial
services space that educates and enables local financially literate freelancers across these small
towns to source business through online and offline channels, recommend the right financial
product(s) to customers as well as provide after sales support. These freelancers, who are located
in more than 5000+ towns and cities, earn as much as INR 30,000 a month from WeRize in
commissions.
Our social distribution platform supported by financially literate freelancers means an
exceptionally low cost of customer acquisition (CAC) and operations costs compared to both fully
digital and on-the-ground financial services providers. Digital conversions among this target
group are way lower when compared to upper income customers in metros and hence pure
digital CAC doesn't work for this segment. While companies like LIC and Fino Bank also rely on
freelancer distribution, they deploy local on-field teams/branches to manage freelancers in every
city. That results in very high CAC and operations costs for such companies. WeRize on the other
hand, has been able to acquire, train and manage thousands of freelancers in 5000+ cities only
through its tech platform and without any feet-on-street team of its own. This results in a highly
profitable business model for Werize.
To know more about the company, please visit: https://www.werize.com/
Role Summary:
We are hiring a high-impact Associate for the Founder's Office to work closely with the Founder(s) on strategic initiatives, business priorities, and cross-functional execution. This role is ideal for someone who thrives in fast-paced, ambiguous environments, takes extreme ownership, and enjoys driving outcomes end-to-end. You will act as a force multiplier for leadershipowning critical initiatives, aligning stakeholders, and ensuring execution excellence across teams.
Key Responsibilities:
Attributes we are looking for:
Job ID: 137187579