Own brand website / app business & enhance customer experience on B2C segment - lead marketing activations across all social and digital platforms for the same.
Create and execute brand building opportunities with partners; manage brand stores on each partner portal
CRM
Drive CRM /visibility / coupon driven activations across B2C and B2B partners to maximize secondary sales.
Performance Marketing/SEO
Drive Performance Marketing and SEO for website with agency by achieving best ROAS across campaigns activations and impression drive for all major platforms - Myntra/Amazon/FK
Relationship Management with partners
Increase partnerships with MP only partners (Ajio / Tata Cliq / Nykaa/Myntra/Amazon/FK) to achieve higher sales.
Building of super-app and the new functionalities
With the launch of new app, a lot of new features will get rolled-out. These are critical for the smooth functioning of the new app/website
Marketing Driving traffic to the website
For smoother functioning the same person should handle all mediums of bringing traffic
Cataloguing/Content
To make the data rich cataloguing and content which makes SEO healthy and consumer experience exciting, A+ cataloguing is critical drive / coordinating with agency to achieve best CAT A/B/C Catalogue
