Job Description
Job description:
u2022 Work closely with Brand Teams to plan, develop, and execute marketing strategies and campaigns across all digital HCP touch points to achieve key business objectives.
- Drive hyper personalization for HCP through different digital initiatives
- Evangelize digital solutions that are deeply integrated with the brand/therapy's strategic objectives.
- Monitor, track and reports results of performance of digital marketing initiatives along with competitor bench-marking.
- Study social media trends and come up with innovative solutions to make strategic recommendations to the brand teams.
- Manage third party digital agencies/health-tech partners by providing directions in the development of our Digital Marketing Strategy as well as collaborating with the concerned agencies in the execution of related specific programs.
- Work with agency partners to plan, buy and optimize media to acquire customers via relevant digital channels, like Social, SEO, SEM, Display Advertising, Affiliates and E mail
- Leading in the development and execution of CRM programs, integrating people, process and technology, affecting different cross-functional teams (Brand, Medical, Legal and Sales)
- Drive digital innovation by building use cases for first-to-market digital initiatives that can be scaled up in future
- Build capabilities & knowledge of the Brand teams in Digital Marketing & Social Media Other requirements: u00B7
- Play lead role in digital pitches First point-of-contact for all digital inquiries. u00B7 Provide creative and effective digital solutions basis brand team's requirement and brand need. u00B7
- Acquaint brand teams with digital and social media to make them comfortable with these channels and integrate them into their current brand strategy. u00B7 Plan, sell, and implement all digital campaigns. u00B7 Provide strategic solutions to integrate digital and social media into existing brand plans. u00B7
- Ensure that team members are aware of and adhere to agency procedures and best practices. u00B7
- Long-term project planning working with brand team to ensure that resources are in place and projects timings are planned efficiently.
- Must-haves: Should have experience in handling, managing & executing Multichannel engagement and worked on Omni channel would be beneficial. Bent towards data and analytics and a strong exposure to digital media campaigns involving Display, Search, Social, GDN, YouTube, Re-targeting, FB, Twitter Ads. Experience in programmatic advertising is a plus.
- Ability to effectively communicate concepts to creative and production teams, as well as agency partners and stakeholders
- Technical experience with A/B testing, Analytics (Google Analytics), User testing, CMS (WordPress, AEM), CRM. Hands on experience with Adwords, Facebook Ads
- What kind of person do we need You are networking-oriented and can earn trust as well as work with and influence others within a fact and figures driven organization. Furthermore, you have a great passion towards improving the quality of life for people helping them live their life to the fullest. You have proven experience with digital marketing or are a complete native in the digital universe with a proven track record You may have a bachelor's degree in marketing communication or other enabling education.
- A post graduate MBA with a Marketing focus would be a plus Fluent in digital tools. Someone ready to travel to understand business requirements Past Experience: At-least 2-3 years of hands on digital/content/social media marketing Digital marketer in Agency/Healthcare / Healthcare startups /Tech start-up will be a plus.
