Understand the category and brand objectives for the year.
Adopt the Wavemaker way of working and the brand's specific media requirements and planning processes.
Initiate and deliver at least two strategic projects in integrated planning.
Successfully lead media discussions with the client.
Work on media briefs independently and demonstrate a complete understanding of the portfolio.
Develop and present a 360-degree media approach.
Additional Responsibilities
Build and foster client relationships by taking charge of their media needs from strategy to implementation.
Provide comprehensive media plans across all mediums, using insights from brief mining and data analysis.
Deliver insights-led solutions to brand problems using Provocative Planning and other media tools.
Generate innovative ideas and communication approaches to drive breakthroughs across all mediums.
Maintain a sharp focus on quality output, consistent performance, professional conduct, a sense of ownership, honesty, and integrity.
The Ideal Candidate
Experience with integrated online and offline media planning, campaign management, and data analysis is essential.
You should have hands-on experience with Media Research Tools like Comscore, GWI, and BARC.
You're comfortable working on Google and Facebook platforms and can plan and manage all digital marketing, including trackers, communication, social media, and display advertising campaigns.
You have a minimum of 4-5 years of work experience, preferably in media planning and digital marketing.
You possess a strong understanding of business, marketing, and consumers and stay abreast of current industry trends.
You have strategic innovation and creativity skills, with excellent presentation abilities.
You are highly analytical (both qualitatively and quantitatively) and have a strong knowledge of media tools, techniques, and processes.
You understand all media channels and can translate complex ideas into actionable strategies.
You are a team player with a positive attitude and excellent communication skills.
