manager, digital marketing.

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role summary

The paid & insights manager is the owner of day-to-day execution and team management for

the paid media and insights specialists and analysts within the Global Capability Center (GCC).

This role is responsible for managing the production and quality of Paid Media activation and

Insights/Analytics services. Accountable for the technical execution of all campaigns and

reports, and for the integrity and precision of the data delivered to the Global Strategy team,

ensuring execution is both efficient and scalable. This role is primarily accountable for daily task

execution, managing the quality of deliverables, assisting in creating/refining processes for all

tasks that are done in GCC and also providing input regarding performance of specialists to the

director in GCC.

reporting structure

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functional (solid line): reports directly to the GCC Director. This line dictates

administrative duties, teams deliverables and process efficiency.

programmatic (dotted line): reports to the Global Strategist (Paid/Analytics (vacancy)).

This line dictates prioritization, quality standards, and strategic output.

key responsibility areas

1. execution management

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accountable for the timely execution of all paid campaigns, data extraction, and report

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generation.

leads the team in managing the technical and operational coordination of paid media

platforms and insights tools.

participating in tactical/ operational projects

2. data integrity & strategic alignment

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responsible for quality of the work produced by the team members for paid advertising,

reporting and insights

responsible for the accuracy and integrity of all data and reports produced.

performs the first-line quality check to ensure all execution adheres to the Strategist's

technical standards and reporting frameworks, ensuring the insights are strategically

sound.3. Resource optimization & capacity planning

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responsible for prioritizing workload demand.

manages all team resources (capacity planning) and team workload to ensure efficient

delivery.

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collaborates with the strategist for prioritization.

4. process & operational efficiency

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responsible for process mapping (SOPs) & optimization for various sub processes and

service areas for paid media, insights etc.

owns the maintenance of all Standard Operating Procedures (SOPs) for Paid Media

activation and Insights reporting.

responsible for identifying process bottlenecks and implementing standardized workflows

to achieve operational excellence and cost optimization, reporting findings to the GCC

Director.

5. people management & development

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responsible for providing timely inputs to director for performance management

Responsible for people management, first point of contact for the team members,

ensure the team is functioning well and if there are issues, the team manager addresses

these issues timely and adequately with both the GCC director and strategist to discuss

potential impact.

required experience and skills

7+ years of progressive experience in Paid Media, Performance Marketing, Data

analysis, or a related field, with significant experience managing teams.

expertise in managing day-to-day execution, team workload, and first-line quality check

in a high-volume production environment.

proficiency with data analysis to drive performance measurement and ensure accurate

insight delivery.

experience managing complex relationships with global strategy owners

a focus on scalability and proven success in implementing new standardized workflows

(SOPs) within a shared service model.

strong coaching and mentoring skills with a track record of driving career growth for

team membersGJC role description:

• In-depth understanding of concepts and principles in own discipline and a good knowledge of these

elements in related disciplines

• Provides management and guidance to professional employees and/or supervisors or supervises large,

complex business or technical support teams

• Has accountability for the performance and results of a team or multiple related teams

• Adapts team plans, sets priorities and allocates resources to align with business area objectives

• Provides input into budgets

• Decisions and problem solving are guided by policies, procedures and team / business area plan

receives guidance from manager

Is this the job for you We would love to hear from you! Please apply directly to the role and we will get in touch with you.