Job Description

1. SEO Strategy & Organic Growth

. Drive organic traffic growth through on-page, off-page, and technical SEO strategies
. Improve keyword rankings and visibility across search engines for targeted business keywords
. Identify and implement new growth opportunities and channels for organic acquisition

2. Technical SEO & Website Optimization

. Ensure website adherence to SEO best practices including site speed, mobile responsiveness, crawlability, and indexing
. Monitor and improve overall technical health of websites
. Coordinate with tech teams for implementation of SEO enhancements

3. Content Strategy & Optimization

. Drive content initiatives including monthly blog creation and optimization of existing content
. Ensure content is aligned with SEO goals, keyword strategy, and user intent
. Continuously optimize website pages to improve rankings and engagement

4. Local SEO & GMB Management

. Manage Google My Business (GMB) listings for all branches
. Ensure accurate, consistent, and optimized business information across locations
. Improve local search visibility and customer engagement

5. Backlinking & Domain Authority

. Develop and execute backlink strategies to improve domain authority (DA)
. Build high-quality backlinks to enhance website and app visibility
. Track and improve off-page SEO performance

6. App Store Optimization (ASO) & App Growth

. Improve app visibility and downloads through App Store Optimization (ASO)
. Conduct A/B testing for app store elements (titles, descriptions, creatives)
. Monitor competitor strategies and optimize app performance accordingly
. Manage user reviews and ratings to enhance app credibility

7. Reporting & Analytics

. Share weekly and monthly performance reports with actionable insights for business teams
. Track key metrics including traffic, rankings, conversions, and app downloads
. Use analytics to refine strategies and improve ROI

8. Learning & Capability Building

. Continuously enhance expertise through Google certifications and digital marketing courses
. Stay updated with latest SEO trends, algorithms, and best practices
. Apply learnings to improve marketing effectiveness and decision-making