Manager - Digital Marketing For Consumer Healthcare Business

Job description

Job Role:

- Plan and execute digital campaigns with media agency for the brands in the portfolio

- Lead and execute strategies on content generation/posts/ blogs/ search copies for the brand with digital agency

- Develop & execute targeted search, display, social, mobile, performance marketing, pay-per-click, influencer led campaigns etc.

- Monitoring & reporting on the performance of all digital marketing campaigns KPIs to measure digital campaign effectiveness

- Work closely with brand managers on understanding brand priorities and key challenges and propose media led interventions

- Lead and work with Digital Media agency/ Social media agencies and agencies related to websites or social assets on multiple aspects related to planning and execution

- Drive insights through tools on brand related KPI

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Eligibility:

- Overall experience of 5+ years in digital marketing

- Previous experience in developing and managing digital campaigns and projects in pharmaceutical or consumer health will be a plus.

- Digital media agency experience will be a plus

- Good and effective interpersonal skills and written and verbal communication