Manager Digital Marketing & Corporate Communications

Role Overview

We are looking for an experienced Manager – Digital Marketing & Corporate Communications to plan, execute, and optimize our digital marketing and public relations initiatives — excluding social media. The ideal candidate will drive brand visibility, lead generation, media presence, and stakeholder engagement through SEO/GEO, email marketing, whatsapp marketing, content marketing, website management, PR, and performance analytics, tailored to the financial services industry.

Key Responsibilities

• Assist the team in planning and executing the overall digital marketing strategy (excluding social media) aligned with business and brand objectives.
• Plan and manage SEO/AEO/GEO to improve organic visibility and drive qualified paid traffic (Google Ads, display, and programmatic campaigns).
• Own email marketing, whatsapp marketing and marketing automation — design newsletters, nurture campaigns, and drip sequences for investors, clients, and partners.
• Manage the corporate website and landing pages — content updates, UX improvements, conversion rate optimization, and SEO health.
• Drive content marketing initiatives — blogs, whitepapers, market research pieces, videos, and webinars — in coordination with the research and business teams.
• Plan and execute online reputation management and manage third-party listings, review platforms, and financial content aggregators.
• Track, analyze, and report on campaign performance and ROI using tools like Google Analytics, Google Search Console, and CRM/marketing automation dashboards.
• Manage digital marketing budgets and vendor relationships (agencies, freelancers, media partners).
• Ensure all digital marketing content and campaigns comply with SEBI/regulatory guidelines applicable to financial services communication.
• Collaborate closely with product, sales, research, and compliance teams to align messaging across client segments ( HNI, institutional, distributors).
• Stay current with digital marketing trends, martech tools, and competitor activity in the BFSI/capital markets space.

Public Relations

• Build and manage relationships with financial journalists, business media, and industry publications to secure coverage and thought-leadership placements.
• Draft and manage press releases, media statements, and executive commentary on market events, company milestones, and research/product launches.
• Plan and coordinate media interactions — interviews, press briefings, panel participation, and industry events/conferences for spokespersons and leadership.
• Support crisis communication and reputation management, working closely with compliance and senior management on sensitive or regulatory matters.
• Track media coverage and sentiment; prepare media monitoring and PR performance reports for leadership.
• Manage relationship with PR agency and ensure consistent messaging across digital and PR channels.
• Ensure all PR content and media communication comply with SEBI/regulatory disclosure norms for listed financial services companies.

Required Skills & Qualifications

• Bachelor's/Master's degree in Marketing, Mass Communication, Business Administration, or related field.
• Minimum 5 years of hands-on experience in digital marketing and public relations, preferably within BFSI, capital markets, or financial services.
• Demonstrated experience in media relations — pitching stories, managing journalist relationships, and securing/managing press coverage.
• Proven expertise in SEO, SEM/PPC, email marketing, content marketing, and marketing automation tools, CRMs (e.g., Google Ads, HubSpot, Mailchimp, WebEngage, or similar).
• Strong analytical skills with proficiency in Google Analytics, Search Console, and reporting/dashboarding tools.
• Experience managing website CMS platforms and working with UX/design and web development teams.
• Understanding of SEBI advertising guidelines and compliance considerations in financial marketing content is a strong plus.
• Excellent written and verbal communication skills; ability to translate complex financial concepts into clear marketing content.
• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Data-driven mindset with a track record of improving lead quality, conversion rates, and marketing ROI.

Good to Have

• Experience with marketing for wealth management, broking, or investment banking products.
• Familiarity with programmatic advertising and financial content syndication platforms.
• Basic understanding of financial products (equities, mutual funds, PMS, IB) to create relevant content.

What We Offer

• Opportunity to shape the digital marketing charter for a well-established, 30+year legacy financial services brand.
• Collaborative work culture with cross-functional exposure to research, sales, and compliance teams.
• Competitive compensation aligned with industry standards.