Manager - Digital Channels

About Greenway Grameen 

Greenway Grameen (https://www.linkedin.com/company/greenway-grameen-infra/) is India's largest improved cookstove company and an Ashden Award-winning social enterprise. Our clean cooking products — Jumbo, Ember, Smart, and Yula — reach rural and peri-urban households across India and Sub-Saharan Africa through a network of field sales, institutional channels, and carbon credit projects. Beyond clean cooking, we offer a range of efficient appliances and DRE services. Our manufacturing unit in Vadodara has a monthly production capacity of up to 70,000 units.

Founded by graduates of IIM-Ahmedabad, FMS, and DTU in 2010, Greenway has distributed its products to 3.5 million households in 10+ markets. Partnerships with philanthropies, financiers, grassroots organizations, carbon buyers, and other institutional/B2B partners have been crucial to achieving this scale.

Role Overview

As we expand on our portfolio and market outreach, we are seeking an experienced and commercially driven Manager - Digital Channels to own and scale Greenway's presence across e-commerce platforms, social media, and digital sales. The successful candidate will build and lead the digital channels function in collaboration with the sales and marketing functions at the company.

Key Responsibilities

E-commerce channels

• Own end-to-end performance on Amazon, Flipkart, Moglix, GeM Portal, and other relevant and emerging platforms
• Manage and optimise product ratings and listings — keywords, images, pricing, and catalogue hygiene — to maximise visibility and conversion
• Plan and execute platform-specific promotional strategies, deal events, and advertising campaigns
• Monitor account health, proactively resolve listing, inventory, and compliance issues
• Identify and develop consumer financing partnerships to improve checkout conversion across marketplaces

Social commerce & digital marketing

• Drive revenue through social commerce channels, including Instagram, YouTube, and emerging quick-commerce platforms
• Plan and oversee digital marketing campaigns (SEO, SEM, Meta/Google Ads)
• Develop and execute content strategies to improve brand visibility and drive traffic to e-commerce listings

Analytics & reporting

• Build and maintain dashboards tracking digital channel health
• Prepare weekly and monthly performance reports for leadership; identify trends and recommend corrective actions
• Evaluate new platforms, tools, and technologies (including AI-led automation)

Required Skills & Qualifications

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred
• 4–7 years of experience in e-commerce, digital channel growth, or D2C sales
• Demonstrated hands-on experience with Amazon Seller Central, Flipkart, and other Indian e-marketplaces
• Proficiency in analytics and marketing tools
• Entrepreneurial, self-directed, and comfortable building processes from scratch in a lean team environment

How To Apply

While attaching your CV on Easy Apply, please ensure you add a brief, crisp cover note explaining in 3 points why you think you'd do well in this role. This shouldn't be more than 100-150 words. (You could write this on a Word Doc, export it as PDF, and merge it with your CV.)