Manager-Demand Generation

Job Summary:

• Create go-to market strategy for BU s
• Translate regional business development objectives into relevant field marketing with programs, activities, and initiatives, to achieve demand generation, funnel development and brand visibility outcomes
• Create and execute integrated marketing campaigns for new logo acquisition and Account Based Marketing Programs.
• Proven ability in running ABM programs.
• Strategize and execute full funnel activities, leading to revenues.
• Report outcomes of all demand gen programs and look at ways to improve them.
• Coordinate with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc.
• Expertise in hubspot and Salesforce
• Support Head of Marketing in Ad-hoc tasks.

Competencies:

• Self-driven with exceptional Marketing demand generation acumen
• Good interpersonal skills and strong collaboration skills needed, especially the ability to develop relationships
• Proven ability to manage multiple projects with competing deadlines needed, and demonstrated experience in executing events.
• Good with analytics.