Job Description
The Enterprise Digital Center of Excellence (CoE) enables this transformation by building scalable platforms, capabilities, and experiences that serve global markets. With a strong focus on digitization, innovation, analytics, and experimentation, Enterprise Digital accelerates near-term business impact while driving long-term enterprise transformation.
Within Enterprise Digital, the Enterprise Digital Experimentation & Analytics (EDEA) organization partners closely with Product, Technology and Marketing teams to optimize digital journeys using data, experimentation, and advanced analytics.
Responsibilities
Key Responsibilities:
Digital Data Quality & Governance
- Drive execution of data quality controls to ensure accuracy, completeness, and consistency of digital data
- Monitor data health, identify gaps, and partner with Technology teams to resolve issues
- Uphold and reinforce data governance standards across digital platforms
Tagging & Instrumentation
- Implement and manage digital tagging frameworks and measurement requirements
- Partner with Product and Engineering to ensure tagging is embedded within development cycles
- Ensure instrumentation supports core use cases such as customer journey tracking and experimentation
Platform Collaboration (Adobe)
- Collaborate with Adobe platform teams to support tagging strategy and implementation
- Ensure consistent and compliant data capture across platforms and journeys
- Troubleshoot tagging issues and drive continuous improvements
Data Optimization & Efficiency
- Monitor and optimize data collection (events/hits) to balance business needs with platform performance
- Identify redundant or low-value tracking and recommend improvements
Measurement Standards & Documentation
- Maintain KPI definitions, event schemas, and tagging documentation
- Ensure adherence to standardized measurement practices and data governance requirements
Stakeholder Partnership
- Partner with Product, Technology, and Analytics teams to deliver high-quality data solutions
- Communicate data issues, risks, and dependencies clearly to stakeholders
- Support alignment of tagging and measurement practices across team
This role will play a key role in enabling high-quality, reliable digital data across customer journeys by driving execution of data quality and instrumentation practices. Partnering with Product, Technology, and Analytics teams, you will help ensure consistent measurement, actionable insights, and scalable data solutions.
Provide structured analytical support for strategic decision-making across Digital Experiences.
Qualifications
Minimum Qualifications
- 4+ years of analytics experience with a background in quantitative business analysis, tagging and statistical and modeling techniques; experience in digital analytics preferred
- Proven hands-on experience designing and governing digital tagging frameworks across web and mobile platforms.
- Strong understanding of event-based digital data, platform instrumentation, and large-scale data ecosystems.
- Strong strategic thought leadership and problem-solving skills with ability to solve unstructured and complex business problems
- Proven track record of project and people management; ability to engage and inspire team members and partners
- Results driven by strong project management skills, ability to work on multiple priorities and keep team on track to exceed goals
About Us
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you'll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About The Team
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
