Overview
The Creator Management & Partnerships Manager will be responsible for building and scaling Dabur's creator ecosystem across brands and categories. This role will drive strategic creator partnerships, talent relationship management, influencer collaborations, and creator-led content initiatives to strengthen brand equity, consumer engagement, and business growth.
The role requires a deep understanding of the creator economy, social media trends, content ecosystems, and influencer marketing, while working closely with brand teams, agencies, media partners, and creators.
Key Responsibilities
Creator Ecosystem Development
- Build and manage a robust network of creators across categories such as Beauty, Personal Care, Health & Wellness, Food & Beverages, Parenting, Lifestyle, Fitness, and Regional Content.
- Develop long-term creator engagement frameworks beyond one-off campaign collaborations.
- Identify emerging creators and cultural trendsetters relevant to Dabur brands.
- Create creator segmentation and partnership strategies across Celebrity, Macro, Micro, Nano, and Community creators.
Campaign Planning & Execution
- Collaborate with brand teams to identify creator opportunities aligned with brand objectives.
- Develop creator-first campaign strategies
- Ensure seamless execution of creator partnerships from on-boarding to content delivery and reporting.
- Manage campaign timelines, deliverables, approvals, and stakeholder communication.
- AI-Powered Hook - leverage generative AI tools at scale to brainstorm, test, and inject high-retention hooks and angles into creator content to maximize the first 3 seconds of viewer attention.
Content Excellence & Brand Safety
- Guide creators on brand narratives while preserving authenticity and audience relevance.
- Ensure all content adheres to brand guidelines, regulatory requirements, and disclosure norms.
- Drive
- Innovation in content formats, storytelling approaches, and creator-led commerce opportunities.
Performance & Measurement
- Define and monitor creator marketing KPIs including:
- Reach/Engagement Rate/Video Views (Category Specific)
- Watch Time
- Sentiment
- Develop dashboards and post-campaign reports to evaluate creator effectiveness.
- Generate insights to optimize future creator investments.
Process & Governance
- Build creator management processes, databases, and partnership frameworks.
- Ensure compliance with ASCI guidelines, platform policies, and legal requirements.
Qualification
- MBA or Postgraduate degree in Marketing, Communications, Media, or Business Management.
- 5–6 years of experience in Creator Partnerships, Influencer Marketing, Talent Management, Social Media Marketing, or Digital Marketing.
- Prior experience in Digital Agencies, Creator Platforms, or Talent Management Agencies preferred.
Equal Opportunity Employer
As a multi-category organization which caters to a wide range of customers across geographies; we believe a diverse workforce is an essential asset to cater to the business environment we operate in.
As an equal opportunity employer, We at Dabur don't support and accept any kind of discrimination on the ground of colour, race, age, gender, religion, nationality, marital status, sexual orientation, etc. We promote and practice equal opportunities for every member of the Dabur family.
