Manager Content Strategy & Premium Link Building

Position: Manager - Content Strategy & Premium Link Building

Experience: 4-5 yrs

Location: Goregaon (WFO)

Role Overview:

The Manager - Content Strategy & Premium Link Building will own and scale Infidigit's Content and Premium Backlink (PBL) business, with end-to-end accountability for business growth, profitability, delivery excellence, and capability development.

Key Responsibilities:

1. Business Growth & Proposals

- Develop compelling, competitive proposals that meet client requirements, maintain healthy margins, and deliver a strong proposal win rate.

- Drive growth acrossnew clients and existing accounts through upselling, cross-selling, and identification of new business opportunities.

2. Content Strategy & Innovation

- Strengthen Infidigit's enterprise content strategy, service offerings, and delivery capabilities.

- Drive the adoption of AI-enabled content workflows and tools while maintaining quality, originality, accuracy, and editorial standards.

3. Client Management & Retention

- Build strong client relationships by understanding their business objectives and delivering high-quality content and link-building outcomes.

- Drive client retention and account growth while proactively addressing concerns, resolving issues and identifying opportunities for improvement.

4. Team & Delivery Management

- Manage resource allocation, capacity, utilization, and productivity to ensure effective workload distribution and execution within estimated time and cost budgets.

- Establish operational discipline and ensure quality, and timely delivery through effective use of Odoo system and defined workflows.

5. Profitability Management

- Improve operational efficiency and profitability across Content and PBL services.

- Ensure agreed gross delivery margins are maintained through effective resource planning, cost management and delivery optimization.

6. Outsourcing & PBL Partner Management

- Identify, evaluate, and onboard reliable, high-quality, and cost-effective outsourcing.

- Expand and strengthen the PBL offering through new publisher relationships, competitive pricing, innovative approaches, and improved processes.

Ideal Profile:

- 3–5 years in content project management, content operations, or a related role.

- MBA or equivalent from a reputed institution preferred

- Experience managing content delivery through both internal teams and external outsourcing partners.

- Strong understanding of digital growth marketing, particularly SEO and content-led growth.

- Understanding of SEO content strategy, content architecture, editorial operations, and premium link building.

- Strong commercial acumen, stakeholder management, problem-solving, and team leadership skills.

Interested candidates can share their resumes at - [Confidential Information] OR WhatsApp us at - 7700947306.