Manager Content Strategist

Company Description

SkyJumper Sports and Amusements Pvt Ltd is transforming the way India experiences fun with 38 indoor amusement centres nationwide and growing. From trampoline parks and Laser Tag Arenas to VR/Arcade experiences and pickleball courts, SkyJumper specialises in creating active, unforgettable entertainment. Located in malls, tourist spots, and commercial spaces, we bring vibrancy, energy, and crowd appeal to every location. Our mission is to make fun accessible and engaging for visitors of all ages, fostering memorable experiences for families, friends, and teams. Join us in redefining recreation and building India's happiest entertainment brand.

Job Description Content Strategist

Department: Marketing

Location: Gurugram, Haryana

Reports To: Marketing Head / Brand Manager

Role Overview

We are seeking a creative and strategic Content Strategist to lead the planning and execution of all brand content initiatives. The role will focus on developing compelling content ideas for marketing campaigns, blogs, and hyperlocal marketing initiatives across cities where SkyJumper operates. The ideal candidate should combine strategic thinking with hands-on execution capabilities to strengthen brand recall and engagement.

Key Responsibilities

Plan and execute brand campaigns and content properties aligned with marketing objectives

Develop hyperlocal content strategies tailored for different cities and target audiences

Manage blog strategy focused on SEO, organic traffic growth, and brand storytelling

Collaborate closely with the design team to create engaging and visually appealing content

Identify emerging content trends and leverage viral opportunities

Conceptualize storytelling-driven campaigns to enhance brand recall and engagement

Ensure consistency of brand messaging across all content formats, including print, in-mall branding, in-park collaterals, and digital platforms

Monitor content performance and optimize strategies based on insights

Required Skills & Competencies

Strong content ideation and storytelling abilities

Experience in planning and executing multi-platform content strategies

Good understanding of SEO-driven blog content planning

Ability to develop campaign-led content formats

Familiarity with social media trends and content performance metrics

Excellent communication and collaboration skills

Strong attention to detail and brand consistency

Qualification & Experience

Bachelor's degree in Marketing, Communications, Journalism, or related field

35 years of experience in content strategy, brand marketing, or digital content roles

Experience in entertainment, retail, or lifestyle brands will be an added advantage

Ideal Candidate Profile

The ideal candidate is someone who can think strategically about content while also being hands-on in execution. They should be creative, data-driven, and capable of managing multiple content initiatives simultaneously.