Manager- Content Marketing

About Simplilearn

Simplilearn is a globally recognized online learning platform offering industry-relevant

certifications and career-aligned learning paths in GenAI, machine learning, data science,

cloud computing, cybersecurity, business analysis, digital marketing, and more. Collaborating

with top universities and Fortune 500 companies, it delivers expert-led live classes, hands-on

projects, and interactive training to equip learners with job-ready skills.

With a curriculum co-created by leading institutions and industry pioneers, Simplilearn

provides real-world case studies and 24/7 support, ensuring an immersive learning

experience. Since 2009, it has empowered over 8 million learners, with 85% reporting career

growth.

The Role:

We're looking for a sharp, performance-driven copywriter who's equal parts storyteller and

strategist. This is a role for someone who loves crafting high-converting copy, thrives on big

ideas, and is comfortable moving from a snappy ad headline to a full-funnel CRM sequence

without losing your voice or your edge.

You'll work closely with performance marketers, designers, and the CRM team — owning the

creative output end-to-end, from ideation to iteration. You will lead the content marketing for

performance campaigns and be trusted to bring fresh ideas, refine copy based on feedback,

and ensure your work aligns with the brief, brand voice, and business goals.

What You'll Do

Performance Copywriting

● Write high-converting ad copies and video scripts for Meta (Facebook/Instagram),

designed to capture leads

● Write and continuously optimize Google Search ad copy to improve CTR and search

intent alignment

CRM & Email

● Own all CRM copy: automated email sequences, lead-nurture campaigns, and lifecycle

messaging

● Maintain and evolve brand copy guidelines across the marketing org

Webinars

● Write landing page copy for webinar registrations that drive sign-ups

● Craft pre-webinar and post-webinar email communications to maximize attendance

and engagement

● Develop CRM push notifications and WhatsApp messages to drive registrations and

re-engage drop-offs

GTM & Campaign Launches

● Lead copy development for new program launches — including landing pages and

promotional copy across digital channels

Creative Storytelling and Conversion Focus

● Translate technical or complex program details into compelling, easy-to-digest

narratives

● Partner with cross-functional teams to brainstorm concepts, taglines, and creative

angles that stand out in crowded digital spaces

● Drive A/B testing across hooks, message positioning, and CTAs to continuously

improve performance

Collaboration and Alignment

● Collaborate with design, product marketing, CRM, and performance teams to ensure

messaging aligns with business objectives and brand strategy

● Provide constructive feedback on copy produced by freelancers or other internal

contributors

● Be a quality gate for all copy that goes public, ensuring accuracy, clarity, and brand

consistency

Data-Informed Writing

● Analyze copy performance metrics and iterate based on CTR, engagement, and

conversion trends

● Stay ahead of competitor messaging and industry creative trends to keep our copy

fresh and relevant

What You'll Bring

● Experience: 4+ years in copywriting/content creation, preferably in digital-first brands

● Portfolio: Strong samples across Meta ad campaigns, video scripts, CRM emails, and

product launch assets

● Skills:

○ Sharp writing and editing in the US English

○ Ability to switch tones — from persuasive and performance-driven to

brand-building and thought-leadership

○ A fair understanding of marketing funnels and digital campaign KPIs

● Mindset:

○ Highly detail-oriented yet quick to turn around high-quality copy

○ Comfortable in a high-volume, fast-paced environment

○ Proactive, collaborative, and constantly looking for ways to raise the creative

bar

● Education: Bachelor's degree in English, Marketing, Communications, Journalism, or

equivalent preferred.

Why Join Us

● Craft copy for a brand that impacts millions globally

● Collaborate with passionate, top-tier marketers and creative teams

● Have the creative freedom to experiment, while seeing the direct impact of your work

on campaign performance

● Be part of a culture that values transparency, innovation, ownership, and continuous

learning