Requisition Position Title: Manager – Content (Healthcare/Pharma)
Position Reports To: Sr. Manager – Content
Hiring Location: Mumbai
Total Experience (Years) : 4.5 – 6 Years
Portfolio & Deliverables :
We are seeking an experienced Content Writer to join our Healthcare & Pharma Public Relations team. The ideal candidate will have a strong background in healthcare communications and be adept at transforming complex medical and scientific information into compelling, accurate, and audience-centric content. This role requires close collaboration with PR consultants, clients, medical experts, and media to develop high-impact communication assets across multiple channels.
Key Responsibilities
- Develop high-quality content for healthcare and pharmaceutical clients across a variety of formats, including:
- Press releases
- Thought leadership articles
- Opinion pieces (Op-Eds)
- Blogs and feature articles
- Media pitches
- Award submissions
- Executive profiles and speeches
- Website copy
- Social media content
- Patient awareness and disease education campaigns
- Internal and corporate communication materials
- Translate scientific, clinical, and regulatory information into engaging, easy-to-understand content for diverse audiences.
- Conduct thorough research on healthcare, pharmaceutical, biotech, med-tech, policy, and public health trends to create insightful content.
- Ensure all communication is factually accurate, well-researched, and aligned with client messaging while adhering to industry and regulatory guidelines.
- Collaborate with account teams, medical experts, designers, and clients to develop integrated communication strategies and campaigns.
- Edit, proofread, and maintain consistency in tone, messaging, and quality across all content deliverables.
- Support media outreach by developing compelling story angles, messaging frameworks, and press materials.
- Mentor junior writers by providing editorial guidance and ensuring content quality.
- Manage multiple projects simultaneously while consistently meeting deadlines.
Required Skills & Qualifications
- Bachelor's or Master's degree in Journalism, Mass Communication, English, Pharmacy, Life Sciences, Biotechnology, or a related discipline.
- 4.5–6 years of professional content writing experience, preferably within a PR agency or communications consultancy handling healthcare and pharmaceutical clients.
- Exceptional writing, editing, and proofreading skills with excellent command of English.
- Strong research and analytical abilities with the capability to interpret scientific literature and medical information.
- Excellent storytelling skills and the ability to tailor content for different stakeholders, including media, healthcare professionals, patients, regulators, and corporate audiences.
- Strong understanding of healthcare communication regulations and ethical content practices.
- Experience creating content for both traditional and digital communication platforms.
- Ability to manage multiple priorities in a fast-paced, client-facing environment.
Preferred Experience
- Experience working with pharmaceutical companies, hospitals, healthcare brands, med-tech organizations, diagnostics, or health-tech clients.
- Exposure to corporate reputation management, product communications, disease awareness campaigns, executive profiling, and integrated communications.
Key Competencies
- Excellent storytelling and editorial judgment.
- Strong attention to detail and accuracy.
- Strategic thinking with a creative approach to content development.
- Effective stakeholder management and collaboration skills.
- Ability to simplify complex medical concepts without compromising scientific integrity.
- Proactive, adaptable, and capable of working independently while contributing effectively within a collaborative team.
Equal Opportunity Statement
Equal Opportunity: AVIAN We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, disability, sexual orientation, gender identity, marital status, or other legally protected class status.
Diversity and Inclusion: AVIAN We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.
