Manager - Consumer Insights

Role: Manager - Consumer Insights

Function: Marketing

Organization : PCPB

Job Purpose

To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories

Principal Accountabilities

• Design effective & efficient ways along with the agency partners to measure & track brand performance
• Work closely with brand team to drive execution of briefs and evaluate research designs from the agency
• Work closely with the brand team & leverage insights to drive business growth
• Identify new & effective ways of testing concepts, products & communication
• Evaluate & pilot new tools & agencies esp. in the digital space
• Leverage internal monitoring tools to derive insights
• Triangulate multiple data sets to identify trends and early indicators of brand/product performance

Operating Network

• Internal
• R&D
• Consumer Insights Manager
• PD Manager
• Brand Managers
• Finance Team
• External
• Market Research Agencies

Role Requirements / Specifications

MBA (Marketing) with minimum 4-5 years experience in qualitative/quantitative research. Should have significant knowledge on basic statistics

Knowledge & Skills

1. Business Understanding
2. Knowledge of market research methodology and tools
3. Basic knowledge of statistics
4. Knowledge of consumer understanding and behaviour

Skills

1. Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player
2. Interview Competencies
3. Adaptability, Change Management, Emotional Stability & Maturity, Interpersonal and Relational Skills