Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales.
Interpret, evaluate and interrelate various data sets and develop integrated business analysis for incorporation into strategic decision-making.
Develop compelling narratives and visualizations to communicate data insights. Create storyboards that effectively convey the data story to stakeholders2.
Reporting and Visualization: Create clear and concise reports and visualizations (charts, graphs, dashboards) that summarize findings and communicate insights to stakeholders
Remain fully informed on market trends, other parties research and implement best practices.
Analyze data for trends and patterns and Interpret data which helps business in critical decisions.
Mapping market opportunities and Gap analysis
Price point analysis impact on business. New product launch analysis.
Therapy, Brand analysis with insights and recommendations.
Communicate analytic solutions to stakeholders and implement improvements.
Present findings to senior leadership to drive business decisions.
Understand the various processes/systems and identify area for improvements to increase efficiency and reduce manual intervention.
Project Management
Define project scope, objectives, and deliverables. Develop detailed project plans, including timelines, milestones, and resource allocation
Identify potential risks and develop mitigation strategies to ensure project success
Stakeholder Communication: Serve as the primary point of contact for stakeholders, providing regular updates on project status and addressing any issues or concerns2.
Maintain comprehensive project documentation, including plans, reports, and records of decisions.
Monitor progress, manage periodic communication and drive adherence to project plan
Work closely with business to understand their data needs and develop solutions to influence the business.
Work closely with IT to ensure they are equipped with the right directions and guidance to execute the project within agreed timelines.
People & Stakeholder Management
Set goals and drive the overall roadmap for team.
Motivate, empower, and develop personnel and identify those with the best strengths for the job.
Coordination with IQVIA, SMSRC, or market audit related vendors
Position Accountability/Scope/ Size / Complexity
Analytical skills so they can understand significant amounts of information and data.
Communication skills for gathering and interpreting data and presenting the results to the stakeholders.
Critical thinking skills to assess all available information and determine the marketing strategy that is best for a company.
Detail-oriented to complete precise data analysis.
Manage deliverables from multiple sources to schedule with other priorities simultaneously.
Strengthen relationship with senior leadership and other stakeholders.
Automate manual activities to maximize the team efficiency.
Education & Experience
Graduate or MBA
Overall >5 years of experience in Market Research, Business Intelligence, Analytics, Project Management
Competencies / Skills
Market Research Analysis experience
In-depth knowledge of IQVIA, SMSRC
Great capacity to understand and relay complex data across industries.
Strong communication and presentation skills
Exceptional analytical and strategic / critical thinking abilities
Good project management skills
Customer centric and understanding needs to business.
Good interpersonal skills able to influence and engender collaboration with other teams and senior management.
Problem solving approach.
Advanced Excel skills
Knowledge of analytics tools will be added advantage.
